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Media, Publishing, Information Services, Automotive

Account Executive

Lancaster, PAOnsiteFull TimePosted 13 days ago

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Required skills

  • media sales
  • advertising solutions
  • advertising agencies
  • local businesses
  • new business relationships
  • marketing solutions
  • Hearst Television
  • NBC affiliate
  • revenue targets
  • consultative customer-focused

Nice to have

  • related military experience
  • consumer research tools
  • media research tools
  • in-house creative services
  • ideation
  • scripting

Role summary

WGAL, a Hearst-owned NBC affiliate in Harrisburg-Lancaster-Lebanon-York, PA, seeks a Media Sales Account Executive to sell advertising solutions to agencies and businesses. Responsibilities include developing new business, identifying client needs, creating marketing solutions using station and Hearst Television resources, and growing revenue across linear and digital platforms. The role requires a proven track record in media sales, strong negotiation and communication skills, a passion for business development, and the ability to manage campaign execution and client relationships. Experience in media sales is preferred, with 3+ years being ideal.

Join WGAL’s Best-in-Class Media Sales Team

We are seeking a professional Media Sales Account Executive to join our team at WGAL, the leading and renowned Hearst-owned NBC affiliate in the vibrant and growing Harrisburg-Lancaster-Lebanon-York, PA market. In this role, you will be responsible for selling advertising solutions to advertising agencies and local businesses. You will also develop new business relationships, identify needs and create customized and effective marketing solutions by harnessing the strength of the station and Hearst Television’s vast suite of products and resources.

The ideal candidate has demonstrated success in media sales and marketing with a desire to elevate their career using the extensive resources available at WGAL and Hearst Television.

Apply now to join an exceptional sales team and craft your incredible success stories for WGAL, Hearst Television, and the clients we serve.

Why WGAL

  • Credibility as the Market Leader: You will represent the most recognized and trusted local news brand in the market, delivering proven results for clients.
  • Best-in-Class Products: Along with the most consumed local news product on TV and online, WGAL is home to the #1 NFL property on television, Sunday Night Football, Major Leage Baseball, Big10 and Notre Dame football, NBA, Olympics, and much more! You’ll also be on the leading edge of digital media with access to a comprehensive portfolio of specialty products including, but not limited to, advanced audience targeting with streaming television, social media, and sponsored content.
  • Resources and Training to succeed: You will be armed with every tool necessary to succeed. Marketing intelligence through Consumer and Media Research tools; In-house Creative Services for ideation, scripting, and production of commercial message; On-going training on new tools and best practices.

    • Key Responsibilities:

  • Grow Revenue: Maximize station revenue and achieve sales goals across linear, multicast, and digital platforms through effective selling, negotiating, and follow through.
  • Execute and Optimize: Manage the execution of multi-platform campaigns including creative messaging, order accuracy, accountability for performance, and adjusting when necessary.
  • Cultivate Connections: Build integrity based and lasting client relationships that strengthen station partnerships.
  • Develop New Business: Dedication to growing new business through continuous prospecting, meeting with new clients, and delivering comprehensive and effective sales presentations that result in sales.
  • Stay Ahead of the Curve: Engage in ongoing learning of sales processes, product offerings, competitive landscape and best practices.

    • What You Bring:

  • Experience & Results: Proven track record in media sales (or related) of surpassing revenue targets and dedication to growing business.
  • Negotiation & Communication: Team player with excellent communication, a skilled negotiator with creative solutions, and ability to analyze and apply research.
  • Passion for Business Development: History of producing results in a consultative customer-focused business atmosphere.
  • Leadership & Development: Ownership of your success, adapting to changing needs, solving problems, and collaboration with sales support, your peers, and managers.
  • Experience: 3+ years in media sales preferred and related military experience is considered.

    • Values in Action

    At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

    Benefits

    Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

  • Medical | Dental | Vision
  • 401(k) matching
  • Emotional Wellness Support
  • Paid Time Off
  • Paid Parental Leave
  • LGBTQ+ Health Services
  • Additional benefits to meet your and your family's needs
    • Ready to apply?
    You'll be redirected to Hearst's application page.

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