Account Executive
Required skills
- media sales
- digital sales
- new business development
- negotiation
- consultative selling
- account management
- sales proposals
- sales goals
- qualitative research
- TV advertising
Nice to have
- multi-platform marketing solutions
- local business development
- strategic partnerships
- market partnerships
- selling to business owners
Role summary
WMOR in Tampa, FL is seeking an Account Executive to sell advertising to local businesses and negotiate with ad agencies. The role involves soliciting new businesses for TV and web advertising, developing new revenue streams, and managing client lists. The ideal candidate will have 1+ years of experience in media or digital sales, strong negotiation skills, and experience in a consultative, customer-focused environment. This position offers opportunities for powerful multi-platform marketing solutions and aims to build strategic partnerships to retain and grow the client base.
Sales Account Executive
WMOR in Tampa, FL is looking for an Account Executive. An Account Executive sells advertising to local businesses and negotiates impressions and rates with ad agencies. You will also solicit new businesses to advertise TV and web. If you are motivated by an excellent product, great compensation, and working with a talented team of professionals, look no further. We will provide the tools for powerful multi-platform marketing solutions to create partnerships to retain and grow our client base. You will report to the Sales Manager. If you want to work for the best, we want to hear from you today!
Responsibilities
· Produce revenue across all available platforms
· Prospect, contact and present to new businesses
· Develop new revenue through local business development
· Form strategic and market partnerships
· Manage an active account/client list
· Conceptualize, create, and deliver sales proposals that are consistent with station strategies
· Achieve individual sales goals while contributing to WMOR-TV dynamic sales team
Requirements
· 1+ years in media or digital sales, or similar sales field
· Experience with the development of new business/non-traditional business
· Have strong negotiation skills
· Experience in a consultative customer-focused business atmosphere
· Accountability within a goal-structured organization
· Must be a team player
· Experience selling to business owners
· Understand and use qualitative research to further sales effort
· Related military experience will be considered
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
· Medical | Dental | Vision
· 401(k) matching
· Emotional Wellness Support
· Paid Time Off
· Paid Parental Leave
· LGBTQ+ Health Services
· Additional benefits to meet your and your family's needs
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.
We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.
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