Multiplatform Account Executive
Required skills
- revenue growth
- client partnerships
- data-driven strategies
- multiplatform campaigns
- new opportunities
- advanced advertising platforms
- market insights
- consultative
- solutions-based approach
- revenue goals
Nice to have
- programmatic
- social
- search
- OTT/CTV
- Microsoft Dynamics or similar
- AI tools
Role summary
40/29, the ABC affiliate in Rogers, Arkansas, is seeking a Multiplatform Sales Consultant. This in-person role involves acting as a trusted advisor to local businesses, developing and executing data-driven, multiplatform marketing strategies using broadcast, streaming (CTV/OTT), digital, CRM, and AI tools. The position focuses on driving revenue growth through client partnerships, consultative selling, and executing effective multiplatform campaigns. Responsibilities include prospecting, pipeline management, account growth, and collaborating with internal teams for campaign execution and optimization. The ideal candidate has experience in media or consultative sales, understands digital marketing solutions, and is proficient with CRM platforms and data analysis.
40/29, the ABC affiliate in Rogers, Arkansas is seeking a Multiplatform Sales Consultant. In this role, you will act as a trusted advisor to local businesses, developing and executing data-driven, multiplatform marketing strategies that deliver measurable results. You’ll leverage the power of broadcast, streaming (CTV/OTT), digital, CRM systems, and AI-enabled tools to help clients grow and compete in today’s evolving media landscape.
If you are motivated by building relationships, solving business challenges, and delivering innovative marketing solutions, we want to hear from you. This is an in-person position reporting to the Local Sales Manager.
What We’re Looking For
You will drive revenue growth by building client partnerships, delivering data-driven strategies, and executing effective multiplatform campaigns.
Responsibilities
Revenue Growth & Business Development
Prospect, cultivate, and close business through a consultative, solutions-based approach while consistently exceeding revenue goals
Client Strategy & Sales Execution
Develop, present, and execute customized, multiplatform strategies aligned with client objectives and business growth
Data, Analytics & AI-Driven Optimization
Leverage data, audience insights, CRM (Customer Relationship Management) systems, and AI-enabled tools to inform strategy
Analyze performance and optimize strategies using data-driven insights
Sales Operations & Pipeline Management
Utilize CRM systems (Microsoft Dynamics) to:
Account Management & Client Growth
Manage and grow client accounts through strong relationships and strategic guidance
Drive retention and revenue through upsell and cross-sell opportunities
Campaign Execution & Cross-Functional Collaboration
Collaborate with internal teams (creative, digital, operations) to execute campaigns
Ensure campaigns are delivered accurately, on time, and aligned with client expectations
Communicate campaign goals, updates, and performance across teams
Support post-campaign analysis and optimization efforts
Innovation, Industry Trends & Professional Development
Stay current on industry trends, including digital platforms, ad tech, and AI innovations
Continuously build expertise in emerging marketing technologies and tools
Apply new insights and innovations to improve sales strategy and client outcomes
What We’re Looking For
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.
Benefits
Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.
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