Hearst Verified

Media, Publishing, Information Services, Automotive

Local Sales Manager

Fort Myers, FLOnsiteFull TimeManager / HeadPosted 12 days ago

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Required skills

revenue
sales presentations
client relationships
new business development
pricing
inventory management
budgets
negotiator
marketing solutions
television

Nice to have

NBC
ABC
NBC affiliates
ABC affiliates
NBC and ABC affiliates
Gulf Coast News

Role summary

Hearst Television is seeking a dynamic Local Sales Manager for its NBC and ABC affiliates in Ft. Myers, FL. This leadership role involves coaching and training the local sales team to exceed revenue budgets across multiple platforms, including television and digital. Responsibilities include setting sales goals, managing inventory and rates, forecasting revenue, developing client relationships, and driving new business. The ideal candidate will have at least 3 years of media sales management experience, with expertise in pricing, inventory management, negotiation, and creating targeted marketing solutions. This onsite position requires a valid driver's license and a passion for team development and client engagement.

Hearst Television has an exceptional opportunity for a dynamic Local Sales Manager in one of the fastest growing and most beautiful markets in the country. Gulf Coast News, the NBC and ABC affiliates in Ft. Myers, FL, is looking for a sales leader who can contribute to a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the team in exceeding budgets on multiple platforms and your duties will include coaching experienced sellers and recruiting and training new sellers. The ideal candidate will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement along with a strong desire to grow our team are top priorities. You will report to the Director of Sales.

At Hearst Television, you'll work for one of the nation's premier media companies, backed by trusted journalism, powerful brands and industry-leading digital capabilities. We invest in our people through professional development, career advancement and a culture built on collaboration and innovation.

Responsibilities

With guidance from the Director of Sales, set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities

Define performance expectations and measure processes to ensure account executives' efforts and attention lead to the achievement of those expectations

Coach and develop Account Executives through consistent one-on-one coaching, planning and performance feedback.

Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls and entertaining clients

Help forecast revenue throughout the year to exceed quarterly and annual forecasts

Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue

Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals

Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile

Advise the Research Director on the creation of research pieces to help with our sales efforts

Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals

Support local sellers in sales presentations to multiple points of contact within client/agency personnel

Evaluate seller performance and provide feedback

Work in partnership with the Local Sales Manager, Digital Sales Manager and National Sales Manager to achieve shared and strategic goals

Requirements

3+ years media sales management experience

Produce revenue for us and our clients

Analyze issues thoroughly to make decisions

Create persuasive sales presentations

Have a passion to build client relationships, internal and external

Have a history of achieving budgets on multiple platforms

You are an accomplished negotiator

Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast

Have experience in new business development

Have an excellent understanding of how to price and manage inventory

Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve

Have a passion to develop a successful team of media sales executives

Valid driver's license and reliable automobile

Related military experience will be considered

In-person attendance is required

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modem, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

Medical I Dental I Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits to meet your and your family's needs

Ready to apply?

You'll be redirected to Hearst's application page.

Local Sales Manager

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Required skills

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