
Marketing and Sales Director
Required skills
- sales
- marketing
- community outreach
- CRM
- data-driven decisions
- closing skills
- occupancy
Nice to have
- assisted living
- Associates Degree
Role summary
Seeking a Marketing and Sales Director to lead community marketing and sales initiatives in Senior Living. This role involves developing and executing strategies to achieve optimal resident occupancy, fostering community relationships, managing marketing channels (paid, digital, traditional), and aligning marketing with sales to drive revenue. The Director will also conduct resident tours, implement follow-up strategies, and manage the CRM tool. Requires 3+ years in sales, marketing, or community outreach, with a preference for Assisted Living experience and an Associate's Degree. Strong communication, interpersonal, closing, and data-driven decision-making skills are essential.
Job Details: Job Location: Heritage Woods of Manteno - Manteno, IL, Position Type: Full Time, Salary Range: $65000.00 - $75000.00Base+Commission/month, Responsibilities: Leads the Community marketing and sales program, implementing creative and effective strategies to achieve optimal resident occupancy Forms and fosters relationships with local community professionals including physicians, Senior Centers and home health to maximize referral sources and opportunities for collaboration Promotes a positive social media presence through creative and compelling content, emphasizing our mission and core values of love, compassion, and dignity Oversees a range of marketing channels, including paid advertising, digital platforms, and traditional outreach methods to engage residents, employees, and stakeholders Bridge the gap between marketing and sales by developing and executing strategies that generate leads, nurture customer relationships, and drive revenue through a combination of marketing campaigns and sales outreach, essentially working to align marketing efforts with sales activities to achieve business goals Delivers exceptional and tailored tours for prospective residents and family members, offering a warm and memorable experience that reflects our commitment to compassion and high-quality care Implements follow-up strategies to nurture relationships and promptly address any inquiries or concerns Manages the Customer Relationship Management (CRM) tool to effectively maintain leads, track follow-up activities, and optimize sales and marketing efforts Qualifications: Requirements: Associates Degree preferred Valid Driver's License 3+ years previous sales, marketing, or community outreach required Assisted/Supportive Living experience preferred Exceptional communication and interpersonal skills Strong closing skills Ability to analyze market trends and make data-driven decisions Benefits: Advancement and professional growth opportunities Comprehensive medical, dental, and vision benefit packages EAP & wellness programs 401(k) with biweekly employer match* Outside-In Employee Referral Program Intentional work-life balance supported with competitive Paid Time Off* Self-service payroll & accuracy tools (Paycom) *Benefits and eligibility may vary based on employment status (full-time/part-time)
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