
Brand Manager, Hair Care & Styling - Schwarzkopf Professional
Required skills
- P&L accountability
- business strategies
- sales acceleration
- market share
- portfolio recommendations
- go-to-market planning
- commercialization strategy
- Specialty Retail
- Professional channel
- consumer insights
Nice to have
- Beauty
- hair care
- prestige beauty
- FMCG
- Sephora
- Ulta
Role summary
Henkel is seeking a Brand Manager for their Schwarzkopf Professional Hair Care & Styling division. This role involves owning the business's P&L, developing and executing growth strategies, leading planning processes, and driving go-to-market initiatives. The Brand Manager will focus on Specialty Retail and Professional channels, conduct market analysis, and manage the product portfolio lifecycle. The ideal candidate has a Bachelor's degree in Marketing or Business, 5+ years of relevant experience, strong analytical and financial skills, and experience leading cross-functional projects. Experience in beauty, hair care, or FMCG is preferred, as is experience with Specialty Retail partners and the Professional salon channel.
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
What you´ll do
- Own the Hair Care & Styling business, including P&L accountability, annual objectives, and key performance indicators
- Develop and execute short and long-term business strategies to drive sustainable growth and profitability
- Identify opportunities to accelerate sales, gain market share and improve overall business performance
- Lead annual planning processes, business reviews, and portfolio recommendations
- Serve as the marketing and commercial lead for the upcoming Schwarzkopf Hair Care business
- Drive go-to-market planning and commercialization strategy for future launches
- Develop channel-specific strategies with a strong emphasis on Specialty Retail partners, incl. Sephora and Ulta
- Build long-term growth plans for the category while balancing Specialty Retail and Professional channel opportunities
- Lead competitive analysis, category assessment, consumer insights evaluation, and market opportunity identification
- Influence portfolio and investment decisions through data-driven analysis Portfolio Management
- Own portfolio strategy, assortment planning, SKU optimization, launch management and product lifecycle management
- Oversee inventory phase-in and phase-out strategies in partnership with Supply Chain and Commercial teams
- Ensure portfolio decisions support both consumer needs and financial objectives
- Lead Hair Care & Styling discussions during bi-weekly meetings
- Partner closely with Sales and Supply Chain to proactively identify risks and opportunities
- Ensure promotional programs are executed on time and deliver expected business results
- Develop contingency plans when performance or supply challenges arise
- Evaluate promotional effectiveness and return on investment
- Ensure resources are allocated to initiatives with the highest growth potential
What makes you a good fit
- Bachelor's degree in Marketing, Business Administration or related field
- 5+ years of brand management, category management or commercial marketing experience
- Demonstrated experience managing business performance and delivering commercial growth
- Strong analytical, strategic thinking and financial management skills
- Experience leading cross-functional projects and influencing senior stakeholders
- Excellent communication, presentation and project management skills
- Beauty, hair care, prestige beauty or FMCG experience preferred
- Experience working with Specialty Retail partners such as Sephora, Ulta, or similar
- Experience launching new products or building emerging categories
- Understanding of Professional salon channels and distributor business models with focus on the US is a plus
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary range for this role is $100,000.00 and $120,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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