
eCommerce Content Manager - PRAVANA & Zotos Professional
Required skills
- PRAVANA
- Zotos Professional
- ecommerce
- content strategy
- editorial calendars
- content planning
- content creation
- publishing
- optimization
- brand websites
Nice to have
- professional beauty
- fashion
- lifestyle
- CPG
Role summary
Henkel is seeking an eCommerce Content Manager for its PRAVANA and Zotos Professional brands. This role will lead the planning, creation, and optimization of digital content across consumer and professional customer eCommerce channels and brand websites. The manager will ensure content is on-brand, strategically aligned, and optimized for awareness, engagement, and conversion on retail partner platforms like Amazon and TikTok Shop. Responsibilities include developing content strategies, managing content production with external partners, overseeing PDP copy and assets, ensuring SEO best practices, and leveraging analytics for optimization. A Bachelor's degree in Marketing or a related field and 5+ years of experience in digital content, content marketing, or eCommerce content are required. Experience with PIM, CMS, DAM, and project management platforms is familiar. Beauty, professional beauty, fashion, lifestyle, or CPG experience is preferred. The role offers a hybrid work policy and a salary range of $100,000 - $120,000.
About this Position
At Henkel, you’ll be part of an organization that’s shaping the future through innovation, sustainability and collaboration. With our trusted brands like Persil®, ‘all®, Loctite®, Snuggle®, and Schwarzkopf® and our cutting-edge technologies, you’ll have countless opportunities to explore new paths and grow.This position is with our Consumer Brands business unit – where we empower our employees to bring the best Laundry & Home Care and Hair products to people around the world.
Dare to learn new skills, advance in your career and make an impact at Henkel.
The eCommerce Content Manager leads the planning, creation, and optimization of digital content across PRAVANA and Zotos Professional's consumer and professional customer ecommerce channels and brand website. This role ensures content is on brand, strategically aligned, and optimized to drive awareness, engagement, and conversion retail partner eCommerce platforms, including Amazon and TikTok Shop.
What You'll Do
- Develop and manage content strategies and editorial calendars across digital and ecommerce channels
- Own content planning, creation, publishing, and optimization for brand websites and customer eCommerce platforms
- Partner with Brand Marketing and Creative teams to support product launches, campaigns, promotions, and education initiatives
- Manage content production with agencies, creators, photographers, videographers, and freelancers
- Oversee ecommerce and retailer content, including PDP copy, imagery, and merchandising assets including the management of PIM
- Ensure content aligns with brand standards, SEO best practices, and consumer insights
- Monitor content performance and leverage analytics to optimize engagement and conversion
- Maintain content management processes, digital assets, and governance standards
- Stay current on digital, social, and beauty trends to identify new opportunities and best practices
What makes you a good fit
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field
- 5+ years of experience in Digital Content, Content Marketing, Ecommerce Content, or Digital Marketing
- Experience managing content across social, web, ecommerce, CRM, and retailer platforms
- Strong understanding of content strategy, SEO, analytics, and content performance measurement
- Familiarity with PIM, CMS, DAM, and project management platforms
- Exceptional communication, organization, and stakeholder management skills
- Experience collaborating with designers, content creators, agencies, and production partners
- Beauty, professional beauty, fashion, lifestyle, or CPG experience preferred
Some benefits of joining Henkel
- Health Insurance: affordable plans for medical, dental, vision and wellbeing starting on day 1
- Work-Life Balance: Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program
- Financial: 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement
- Family Support: 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships
- Career Growth: diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement
The salary range for this role is $100,000.00 and $120,000.00. This range represents the good‑faith minimum and maximum wages the Company reasonably expects to offer for this role at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described above. Actual compensation will be based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Henkel is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, genetic information, and other legally protected categories.
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