Sales Manager
Required skills
- revenue growth
- sales strategies
- room revenue
- group bookings
- event sales
- corporate accounts
- group accounts
- leisure accounts
- client relationships
- new business opportunities
Nice to have
- Hospitality Management
- Business
- Marketing
- local market dynamics
- hospitality trends
- trade shows
Role summary
The Group Sales Manager is responsible for driving revenue growth in a hotel setting by selling guest rooms, meeting spaces, and hotel services to various client segments. This role involves developing and executing sales strategies, identifying and securing new business opportunities, and nurturing existing client relationships. Key responsibilities include preparing and negotiating contracts, collaborating with internal teams, monitoring market trends, and achieving sales targets. Proficiency in sales systems, CRM, PMS, and Microsoft Office is required, along with strong negotiation, communication, and relationship-building skills. The role requires a blend of office-based work and on-site client meetings.
The Group Sales Manager is responsible for driving revenue growth by selling guest rooms, meeting spaces, and hotel services to corporate, group, leisure, and event clients. This role focuses on building strong client relationships, identifying new business opportunities, and working closely with internal teams to maximize occupancy and profitability.
Key Responsibilities
- Develop and execute sales strategies to increase room revenue, group bookings, and event sales
- Identify, prospect, and secure new corporate, group, and leisure accounts
- Maintain and grow relationships with existing clients through regular communication and site visits
- Prepare and negotiate contracts, rates, and proposals in line with hotel policies
- Conduct hotel tours for prospective clients and evendt planners
- Collaborate with marketing, revenue management, and operations teams to align sales efforts
- Monitor market trends, competitor activity, and pricing strategies
- Achieve or exceed monthly and annual sales targets
- Attend trade shows, networking events, and industry functions as required
- Maintain accurate sales records, forecasts, and reports using CRM and PMS systems
Qualifications & Skills
- Bachelor’s degree in Hospitality Management, Business, Marketing, or a related field (preferred)
- Proven experience in hotel sales, hospitality sales, or a related role
- Strong negotiation, communication, and presentation skills
- 2 years prior sales experience
- Excellent relationship-building and customer service abilities
- Ability to work independently and manage multiple accounts simultaneously
- Proficiency in sales systems, hotel PMS, and Microsoft Office
- Knowledge of local market dynamics and hospitality trends
Work Environment
- Combination of office-based work and on-site client meetings
- May require evenings, weekends, and travel for events or client entertainment
Performance Metrics
- Revenue growth and achievement of sales targets
- Occupancy and average daily rate (ADR) improvement
- Client retention and satisfaction
- Accuracy of forecasting and reporting
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