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Hourglass Cosmetics Verified
Cosmetics, Beauty, Retail, E-commerce

Senior Director, Integrated Marketing & GTM

West HollywoodHybridFull TimeDirector$160,000–$170,000 /yrPosted 1 month ago

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Required skills

  • integrated planning
  • cross-functional operations
  • organizational effectiveness
  • global scale
  • matrixed marketing organizations
  • launch governance
  • executive presence
  • strategic recommendations
  • senior leadership

Nice to have

  • vegan
  • cruelty-free
  • luxury cosmetics
  • high-performance products
  • innovative formulas
  • award-winning franchises

Role summary

Hourglass Cosmetics is seeking a Senior Director, Integrated Marketing & GTM for a hybrid role. This position requires a deep understanding of 360 marketing, from brand and campaign strategy to regional activation, e-commerce, media, and creative. The role acts as the connective tissue of the Integrated Marketing & GTM organization, orchestrating global operations, driving integrated planning processes, and establishing governance frameworks. The ideal candidate is an orchestrator, strategic thinker, leader, and strong communicator with a global mindset and a passion for building organizational capability. Qualifications include 12+ years of progressive marketing leadership experience with a proven track record in complex, matrixed global marketing organizations.

HOURGLASS COSMETICS — Senior Director, Integrated Marketing & GTM (Hybrid Role)

Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty companies, Hourglass leads the industry with its breakthrough products and its commitment to animal welfare. Founded in 2004, Hourglass is globally available in 32 markets and over 4,600 doors including Sephora, Ulta, Neiman Marcus, Selfridges, Space NK and more. Hourglass became part of the Unilever Prestige division in 2017. Discover more about the Hourglass brand story and mission on our website hourglasscosmetics.com.

This position requires a deep understanding of how 360 marketing works — from brand and campaign strategy through to regional activation, ecommerce, media, and creative — combined with the organizational capability to orchestrate it all in motion simultaneously. This role is the connective tissue of the Integrated Marketing & GTM organization: the person leaders rely on to understand priorities, resolve conflicts, unblock decisions, and maintain organizational momentum at a global scale.

WHAT YOU’LL DO:

  • Partners and leads within the Marketing organization to drive how it moves and makes decisions on a day-to-day basis — working closely with channel leads to determine the operating rhythm, planning cadences, leadership forums, and decision-making structures that keep a complex global function running with clarity and speed.
  • Translates global brand and commercial strategy into integrated 360 marketing plans across all channels, regions, and functions — ensuring Brand, Media, Ecommerce, Regional Marketing, PR, Influencer, CRM, and Creative are working from a single integrated plan, not in parallel silos.
  • Drives integrated planning processes across the full Marketing organization on annual, quarterly, and campaign planning horizons — connecting the dots between global strategy and regional activation across NA, UKI, EMEA, APAC, and China.
  • Owns launch governance across the integrated organization — ensuring every major product launch, campaign, and market activation has a clear plan, clear ownership, and organizational readiness. Establishes governance frameworks, timelines, and accountability structures that hold across functions and markets.
  • Identifies where the organization is slowing down or misaligned — and resolves it before it becomes an execution risk. Acts as the primary escalation point for cross-functional issues, removing barriers and driving decisions forward.
  • Continuously improves how the Marketing organization makes decisions — reducing friction, improving speed, and ensuring the right people are involved at the right moments. Maintains clear decision rights across the integrated function and improves organizational visibility so leaders can act quickly and confidently.
  • Leads post-launch reviews in partnership with key stakeholders and embeds learnings back into planning processes, building a culture of accountability, continuous improvement, and organizational ownership across the integrated team.

    • YOU’LL LOVE THIS JOB IF:

  • You are AN ORCHESTRATOR: You instinctively see how the pieces of a complex organization connect — and you know how to get them moving together. You don't wait for clarity; you create it.
  • You are STRATEGIC: You can translate ambiguous business goals into a clear integrated marketing strategy and org plan, and you know how to build alignment behind it across senior leaders and cross-functional teams.
  • You are A LEADER: You genuinely enjoy building and developing teams, and you know how to create accountability structures that make great work happen without micromanaging.
  • You have GLOBAL MINDSET: You think about strategy at a global scale and understand that winning in NA, UKI, EMEA, APAC, and China requires different thinking — and that your job is to connect all of it.
  • You are A STRONG COMMUNICATOR: You flex your message for a working session with your team, a cross-functional alignment conversation, or a readout with senior leadership — and you're comfortable correcting misalignments in the room.
  • You are AGILE: You adapt quickly to changing priorities without losing sight of the bigger picture. You know the difference between urgent and important, and you protect the organization's focus accordingly.
  • You are PASSIONATE ABOUT BUILDING: You are energized by building systems, ways of working, and organizational capability — not just executing campaigns. You want to leave the organization materially better than you found it.

    • QUALIFICATIONS:

  • 12+ years of progressive marketing leadership experience, with demonstrated ownership of integrated planning, cross-functional operations, and organizational effectiveness at a global scale.
  • Proven track record leading complex, matrixed marketing organizations — aligning Brand, Media, Ecommerce, Regional, and Creative functions around shared priorities and integrated plans.
  • Deep understanding of 360 marketing — from brand and campaign strategy through to performance media, ecommerce, regional activation, and creative operations — with the credibility to orchestrate across all of them.
  • Experience building and running launch governance frameworks and integrated planning processes across global teams and markets.
  • Strong executive presence — comfortable building alignment, presenting strategic recommendations, and correcting misalignments with senior leadership and cross-functional stakeholders.
  • Experience in prestige beauty, luxury, or consumer goods preferred.
  • Must be able to work from Corporate Office at least 60% of the time.

    • The expected base salary range for this position is $160,000 to $170,000 per year. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget.

    This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results.

    In addition to base salary, Hourglass Cosmetics offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, paid holidays, discretionary vacation time, and more.

    Hourglass is an organization committed to diversity and inclusion to drive its business results and to create a better future every day for its diverse employees, global consumers, partners and communities. If you are an individual with a disability and need accommodation in order to apply for a job listing, please contact us at 310-392-7799 or careers@hourglasscosmetics.com.Equal Opportunity Employer/Veterans/DisabledApplicants and employees are protected from discrimination under Federal law. For more information, please see Know Your Rights.

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