VP of Product Growth
Role summary
Ideagen is seeking a commercially driven VP of Product Growth to accelerate market penetration and revenue expansion for its EHSQ, Quality, and GRC SaaS solutions. This strategic leader will own product go-to-market strategy and growth initiatives, focusing on product-led expansion to drive measurable business outcomes. The role operates at the intersection of product strategy and commercial execution, defining how products are positioned, packaged, launched, and scaled. Responsibilities include developing growth strategies, identifying opportunities, designing portfolio expansion, owning growth metrics, leading launches, building GTM playbooks, defining positioning, and enabling Sales and Customer Success teams. Requires senior B2B SaaS experience in product growth, product marketing, or product management, with a strong understanding of SaaS economics and scaling software businesses. Experience in regulated markets is preferred.
Role Purpose
Location - Fort Lauderdale, Florida
Level - Strategic Leader
Department - Product
Working Pattern - Hybrid
**Benefits - Benefits at Ideagen
Salary - this will be discussed at the next stage of the process, if you do have any questions, please feel free to reach out**
We are seeking a commercially driven Vice President of Product Growth to accelerate market penetration and revenue expansion across a portfolio of industry‑leading EHSQ, Quality, and GRC SaaS solutions. This role owns product go‑to‑market strategy and growth initiatives across NORAM, with a clear mandate to drive measurable business outcomes through product‑led expansion.
As VP of Product Growth, you will operate at the intersection of product strategy and commercial execution. Working as a peer to Product Management leadership, you will define how products are positioned, packaged, launched, and scaled in the market. You will translate product capabilities into compelling value propositions that drive adoption, expansion, and long‑term customer value.
Responsibilities
- Develop and execute product‑led growth strategies to increase market penetration and account expansion
- Identify and prioritise growth opportunities across new use cases, verticals, and adjacent markets
- Design portfolio expansion strategies, including bundling and cross‑sell motions
- Own growth metrics including adoption, expansion revenue, bundle attach rates, and portfolio penetration
- Own end‑to‑end go‑to‑market strategy across NORAM
- Lead product launches, including positioning, messaging, and enablement
- Build scalable GTM playbooks aligned to customer needs and buying behaviours
- Define clear product positioning and competitive differentiation
- Design pricing, packaging, and bundling strategies that drive adoption and revenue growth
- Enable Sales and Customer Success with product messaging, sales plays, and value frameworks
Skills And Experience
- Senior B2B SaaS experience in product growth, product marketing, or product management
- Proven success scaling multi‑product or platform‑based software businesses
- Strong understanding of SaaS economics, pricing, and portfolio strategy
- Experience in regulated or compliance‑driven markets preferred
- Ability to lead through influence in complex, cross‑functional environments
About Ideagen
Ideagen is the invisible force behind many things we rely on every day - from keeping airplanes soaring in the sky, to ensuring the food on our tables is safe, to helping doctors and nurses care for the sick. So, when you think of Ideagen, think of it as the silent teammate that's always working behind the scenes to help those people who make our lives safer and better.
Everyday millions of people are kept safe using Ideagen software. We have offices all over the world including America, Australia, Malaysia and India with people doing lots of different and exciting jobs.
We’re building a future-ready team, and AI is part of how we work smarter. If you're curious, adaptable and open to using AI to improve how you work, you’ll thrive at Ideagen!
What is next?
If your application meets the requirements for this role, our Talent Acquisition team will be in touch to guide you through the next steps.
To ensure a flexible and inclusive process, please let us know if you require any reasonable adjustments by contacting us at recruitment@ideagen.com . All matters will be treated with strict confidence.
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