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AdTech, MarTech, Location Intelligence, Data Analytics

Sr. Sales Director - Activation

RemoteRemoteFull TimeDirector$160,000–$190,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

  • sales director
  • activation
  • 360-degree consumer intelligence
  • real-time activation
  • data-driven marketing platform
  • targeted audiences
  • media in real time
  • return on ad spend
  • LCI attribution platform
  • measurement

Nice to have

  • location advertising
  • data company
  • strategic partnerships
  • client needs
  • product solutions
  • CPG

Role summary

InMarket is seeking a Sr. Sales Director for Activation to sell location-derived solutions, including measurement, data insight, and media products, to brands and agencies. The role involves prospecting, cultivating customer lists, expanding product evangelism, and educating marketers on data and attribution offerings. Key responsibilities include managing assigned accounts to meet sales targets, collaborating with sales leadership, and maintaining Salesforce data. The ideal candidate has 4+ years in strategic partnerships or business development, experience selling data/location/predictive solutions to brands, and a strong understanding of digital sales strategy. Preferred experience includes AdTech, location advertising, or CPG/OTC vertical sales.

Job Title: Sr. Sales Director - Activation

Location: Remote (US-Only)

About InMarket

Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.

*Source: Wordstream US Google Display Benchmarks for Mobile Media

About the Role

InMarket is seeking a talented, and motivated Sales Director. You will call on brands and agencies selling our suite of location-derived solutions, including: measurement, data insight, and media products. You will focus on building in-roads directly with brands and with agency teams. You will be tasked with expanding & evangelizing our products while educating senior marketers on the value of our data and attribution offerings.

Your Daily Impact as a Sr. Sales Director:

  • Directly manage and cultivate assigned customer lists from prospecting to farm resulting in meeting or exceeding target sales.
  • Collaborate with sales leadership to position the InMarket offering to world class agencies and brands
  • Maintain Salesforce timely and accurately to allow for accurate sales projections.
  • Currently hold and continue development of key relationships across top agencies and brands

    • Your Expertise and Experience:

  • Team player who takes ownership and enjoys executing and delivering exceptional results.
  • Strong understanding of digital sales strategy and current competitive environment
  • 4+ years in strategic partnerships and/or business development
  • Experience working directly with brands, selling through a suite of data, location, and predictive solutions.
  • Past experience in a sales or sales-related position specifically in digital media

    • Nice to Have’s

  • Previous sales experience at a location advertising or data company
  • Experience managing strategic partnerships
  • Excellent listener with proven ability to translate client needs into product solutions
  • Existing client/agency relationships within the CPG /OTC vertical
  • Location, audience and/or ad tech sales experience a plus

    • Benefits Summary

  • Competitive salary, stock options, flexible vacation
  • Medical, dental and Flexible Spending Account (FSA)
  • Company Matched 401(k)
  • Unlimited PTO (Within reason)
  • Talented co-workers and management
  • Agile Development Program (For continued learning/professional development)
  • Generous Paid Parental Leave

    • For candidates in California, Colorado, and New York City, Illinois, Minnesota, New Jersey, Vermont, Washington and Massachusetts, the Targeted Base Salary Range for this role is $160,000 -$190,000.

    Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!

    At InMarket, diversity is not just a value, it’s the very essence of who we are. It’s about recognizing and celebrating the unique perspectives each of us brings, from our colleagues to the communities we serve.We are committed to embracing the full spectrum of backgrounds, beliefs, abilities, and life experiences, knowing that this diversity strengthens us. At InMarket, our commitment to Diversity, Equity, and Inclusion means valuing each individual’s unique contributions. Together, we thrive.

    InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.

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