EdTech, E-learning, Software

Senior Marketing Associate, Rosetta Stone Consumer

San Mateo, CAOnsiteFull TimeSenior$85,000–$120,000 /yrPosted 1 month agoVisa sponsorship available

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Required skills

B2C
consumer marketing
marketing initiatives
marketing content
brand messaging
product messaging
consumer-facing content
video scripts
influencer briefs
email copy

Nice to have

Rosetta Stone Sapphire
language learning motivations

Role summary

IXL Learning is seeking a full-time Senior Marketing Associate for Rosetta Stone Consumer marketing in San Mateo, CA. This role supports global consumer marketing efforts, focusing on driving business growth, brand love, and learner engagement. Responsibilities include planning and executing integrated marketing campaigns across various channels (email, website, app stores, e-commerce), creating resonant marketing content, adapting strategies for international markets, and analyzing performance metrics. The ideal candidate has 5-7 years of marketing experience, with at least 3 years in B2C, strong analytical and writing skills, and a collaborative mindset.

IXL Learning, developer of personalized learning products used by millions of people globally, is seeking a full-time Senior Marketing Associate to support global consumer marketing efforts for Rosetta Stone. We have recently launched our new product, Rosetta Stone Sapphire, and it’s an exciting time to join the team and help shape the future of language learning.

In this role, you will help drive business growth, brand love, and learner engagement across our US and international markets. You will support planning and execution of integrated marketing campaigns and work closely with other marketing and cross-functional teams. The ideal candidate is a strong writer and communicator, creative, proactive, organized, and passionate about our mission to improve learning experiences for everyone.

This is a full-time position that requires you to be in our IXL headquarters office in San Mateo, CA. #LI-EM1

WHAT YOU'LL BE DOING

Plan, brief, and execute marketing initiatives spanning email, website, app stores, e-commerce, and other touchpoints

Create marketing content that resonates, including but not limited to: brand and product messaging, and consumer-facing content, such as video scripts, influencer briefs, email and website copy, and more

Work closely with partner teams to help drive consistent brand and product messaging across marketing channels

Drive go-to-market strategy by partnering with Product team to roll out new features, optimizations, and content

Develop knowledge of the language learning motivations globally and adapt marketing strategies and tactics to create culturally resonant, localized initiatives

Dive directly into analytics tools to understand business and marketing performance, and learner engagement

WHAT WE'RE LOOKING FOR

BA/BS degree

5-7 years of well-rounded marketing experience in a professional environment, with a minimum of 3 years in B2C/consumer marketing roles

Strategic thinking: You are able to consider an idea from all angles, ask smart questions, and make thoughtful decisions that align with company needs and values

Analytical ability: You are a data-fluent marketer who can dive into performance metrics, uncover the “why” behind the numbers, and translate insights into actionable steps

Written communication: You are an exceptional writer and know how to make every word count

Interpersonal skills: You’re a team player, have collaborative mindset, and the ability to work effectively with people at all levels

International curiosity: You have an interest in learning about other countries and cultures to support our global growth

You get things done: You’re a self-starter, detail-oriented, organized, resourceful, can manage projects from start to finish, and effectively meet competing deadlines

Experience with Google Suite

The base salary range for this full-time position is $85,000 to $120,000 + benefits. Our pay ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

ABOUT IXL LEARNING

IXL Learning is the country's largest EdTech company. We reach millions of learners through our diverse range of products. For example:

1 in 4 students in the United States uses IXL.com

Rosetta Stone provides an immersive learning experience for 25 languages

Wyzant is the nation's largest community of tutors, covering 300+ subjects

Teachers Pay Teachers (TPT) is a comprehensive marketplace for millions of educator-created resources

Our mission is to create innovative products that will make a real, positive difference for learners and educators and we're looking for passionate, mission-minded people to join us in achieving this goal. We have a unique culture at IXL that fosters collaboration and the open exchange of ideas. We value our team and treat one another with kindness and respect. We approach our work with passion, tenacity, and authenticity. We find it immensely satisfying to develop products that impact the lives of millions and we are eager to have you join our team.

At IXL, we value diversity in age, race, ethnicity, gender, sexual orientation, physical and mental ability, political and religious beliefs, and life experience, and we are proud to promote a work environment where everyone, from any background, can do their best work. IXL Learning is an equal opportunity employer and does not discriminate against applicants and employees based on any legally protected category.

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