Sr. Manager, Social Media & PR

JAKKS Pacific, Inc., a leading designer and marketer of toys and consumer products, with a wide range of products that feature some of the most popular brands and children's toy licenses in the world, currently seeks an experienced, energetic, self-starter for the role of Senior Manager, Social Media & PR to join our Consumer Marketing team at our headquarters in Santa Monica, CA. 

As the Senior Manager, Social Media & PR, you’ll join a creative team of passionate, like-minded toy nerds. Together, this team keeps the company fresh, forward-thinking, connected, and modern. In this high-impact individual contributor role, you will set the strategic vision for our social presence, own our earned media and influencer programs, and partner closely with brand marketing teams to translate product lines into compelling digital narratives.

Responsibilities include:

• Social Strategy & Channel Ownership – Build and manage the social strategy and content calendar for the broader JAKKS Pacific portfolio of products, including flagship brand channels like @jakkspacific.toys and @dollhaushq, expanding to additional channels as the portfolio grows.
• Content Programming & Copywriting – Determine what to post, when, and on which platform across Instagram, TikTok, YouTube, Meta, and LinkedIn (with Instagram as the primary channel). Write sharp, compelling, and brand-safe copy daily while collaborating with brand marketing teams who supply source assets.
• Tentpole & Campaign Planning – Identify and map key tentpole moments—including retail events, entertainment releases, holidays, seasonal timelines, and Q4 gifting windows—building comprehensive social and PR plans around them.
• Influencer Leadership & Agency Management – Drive influencer marketing strategy from start to finish. Lead day-to-day management of our external influencer agency, overseeing briefing, outreach, contracting coordination, and execution. Fold influencer and User-Generated Content (UGC) seamlessly into organic and paid social plans.
• Public Relations & Earned Media – Lead traditional PR efforts collaboratively, including seasonal gift guides, press release initiatives, corporate communications, and earned seeding programs with press (product outreach, follow-up, and coverage tracking). Manage day-to-day relationships with outside PR agency partners (briefs, timelines, deliverables, and budgets).
• Community Management & Brand Voice – Oversee day-to-day community engagement: respond to comments and DMs, maintain a consistent brand voice, and flag community or brand-sensitive issues early.
• Cross-Functional & Partner Collaboration – Collaborate with internal marketing, sales, and retail teams, as well as external licensing partners (such as Disney and Nintendo), ensuring all social and PR efforts align with retail priorities and approval requirements.
• Performance Rigor & Reporting – Track social and earned media performance, analyze what’s working, and report clear, data-driven recommendations and insights to leadership. 
• Reporting & Dashboard – Present regular performance reports and visual dashboards for marketing stakeholders. 

Skills & Experience required:

• 6-8+ years of experience in social media management, PR, influencer marketing, or brand communications, ideally within the toy, entertainment, consumer products, or licensed goods industries.
• Deep working knowledge of Instagram, TikTok, YouTube, Meta, and LinkedIn including platform trends, algorithm changes, and best practices.
• Strong content calendar and planning skills, with the ability to manage multiple brands, channels, and product portfolios simultaneously.
• Excellent copywriting and editing skills, with a sharp eye for brand voice, tone, and humor. (Hands-on experience with basic content tools like Canva or CapCut is a plus).
• Proven experience managing agency partners (PR and influencer agencies) and driving conversations from the brand side.
• Skilled in social listening, analytics, and reporting tools (such as Sprout Social, Hootsuite, Sprinklr, or similar) to turn data into actionable next steps.
• Strong briefing, outreach, and relationship-building skills with press and creators.
• Proficient in Microsoft Office and Google Workspace; familiar with scheduling and project management tools.
• Ability to manage several projects at once and meet tight deadlines, especially during peak holiday and seasonal windows.
• Comfort working non-traditional hours (occasional evenings or weekends) around major launches, events, and live moments.

Our Benefits:

• Health and Wellness: Medical, dental, vision, disability, life & accident insurance and employee assistance program
• Savings: 401K matching, pre-tax spending accounts, and employee discount programs
• Compensation: JAKKS Pacific offers a competitive salary. Compensation for this role commensurate with experience, qualifications, location, and education and typically ranges from $100,000 - $110,000.

Company Overview

A leading designer and marketer of children’s toys and consumer products, JAKKS Pacific® is always on the lookout for talented, bright and creative individuals to join our ever-growing team.

Best known for our toy and entertainment products, JAKKS produces impressive and innovative products across multiple categories spanning from action figures, collectibles, and dolls, to high performance activity toys and vehicles, and let’s not forget our deep portfolios of beloved licensed characters. In other words, we work hard to make play more fun, and we believe it has paid off.

Included in Fortune’s 100 Fastest Growing Companies for four years in a row, and Forbes’ 100 Best Small Companies for three years, JAKKS is an aggressive and passionate company, with a commitment to customers and a dedication to growing our business. 

Our goal is to continuously cultivate a talented and diverse workforce while providing a safe and productive work environment and an excellent career growth opportunity while working with a dynamic team who loves what they do and for a Company that ultimately makes children smile, play and succeed!

Jakks Pacific, Inc is an Equal Opportunity Employer.

No Recruiters Please. No relocation assistance is associated with this position.