Senior Director, Segment Marketing
Required skills
- platform narrative
- integrated platform
- strategic accounts
- enterprise-scale accounts
- platform-level narrative
- proof points
- ROI narratives
- customer evidence
- account-based marketing strategy
- executive briefings
Nice to have
- IT management software
- security software
- infrastructure software
- integrating acquired products
- MSP ecosystem
- channel ecosystem
Role summary
Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to lead the company's cross-portfolio platform narrative and marketing strategy for strategic audiences. Reporting to the CMO, this role will define and champion the story of Kaseya's integrated platform, ensuring consistency across campaigns, events, analyst relations, and sales enablement. The position focuses on the platform-level narrative and strategic/enterprise accounts. Key responsibilities include developing the platform story, proof points, and ROI narratives; owning marketing strategy for strategic accounts; supporting strategic deals; leading competitive intelligence; monitoring market dynamics; and representing the platform externally. The role also involves bringing insights back into product discussions and building/mentoring a small team while driving outcomes through influence.
About Kaseya
Kaseya is the leading provider of AI-powered IT management and cybersecurity software, serving Managed Service Providers (MSPs) and internal IT organizations worldwide. Our comprehensive platform helps organizations efficiently manage, secure, and automate their IT environments, driving operational efficiency and long-term business success.
Backed by Insight Partners, a leading global software investor, Kaseya has experienced sustained double-digit growth and continues to expand its global footprint. Today, Kaseya supports customers in more than 20 countries and manages over 15 million endpoints worldwide.
Founded in 2000, Kaseya was built by builders - and we're still building. We look for people who create rather than wait, who see a hard problem and lean in, and who treat challenges as raw material. At Kaseya, everyone plays a role in shaping the future of IT: whether you're in engineering, product, sales, marketing, customer support, or operations, your work helps protect, defend, and optimize IT environments across the globe.
We're building teams that grow, perform, and make an impact. If you're driven by the itch to make things better - a product, a process, a career - you'll fit right in.
At Kaseya, we don't just raise the bar. We build it.
Position Summary
Kaseya is seeking a Senior Director, Segment Marketing - Platform & Strategic to own the company's cross-portfolio platform narrative and lead marketing strategy for our most strategic audiences. Reporting to the Chief Marketing Officer, this leader will define and champion the story of Kaseya's integrated platform — the case for why the unified suite wins over point solutions — and ensure it runs consistently through campaigns, events, analyst relations, and sales enablement.
Where our segment marketing teams go deep on specific customer communities, this role goes deep on two things: the platform-level narrative that unifies everything Kaseya sells, and the strategic and enterprise-scale accounts whose buying decisions are made at the platform level rather than the product level. The Senior Director will serve as the marketing organization's authority on the platform story and a senior external voice for how the market, industry analysts, and our largest customers understand where Kaseya is going.
Key Responsibilities
Required Qualifications
Preferred Qualifications
Additional informationKaseya provides equal employment opportunity to all employees and applicants without regard to race, religion, age, ancestry, gender, sex, sexual orientation, national origin, citizenship status, physical or mental disability, veteran status, marital status, or any other characteristic protected by applicable law.
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