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Retail, Apparel & Fashion, Manufacturing, E-commerce

Integrated Marketing Intern

Portland, OROnsiteInternshipJunior / Entry-levelPosted 5 days agoVisa sponsorship available

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Required skills

  • sustainability
  • outdoor industry
  • footwear
  • brand
  • product storytelling
  • consumer insight
  • cultural insight
  • integrated market plans
  • KOL
  • product sustainability

Nice to have

  • outdoor
  • lifestyle
  • creative
  • innovation
  • hiking
  • biking

Role summary

KEEN is seeking an Integrated Marketing Intern for a 10-week onsite program at their Global Headquarters in Portland, Oregon. This paid internship ($22/hour) offers hands-on experience in footwear marketing, focusing on connecting brand and product strategies with market execution. The intern will support Go-To-Market (GTM) planning, launch readiness, and post-launch analysis, with a key project involving strengthening communications for KEEN Effect. Responsibilities include maintaining planning documents, consolidating inputs from various teams, capturing meeting outcomes, and researching best practices in content strategy and storytelling. The role also involves supporting product seeding and ad hoc marketing team needs. Ideal candidates are pursuing or have recently completed a bachelor's degree with an interest in brand, marketing, culture, consumer insight, or product storytelling, possess strong organizational and communication skills, and are proficient with presentation tools.

Are you passionate about sandals, boots, and everything in between? Do you live and breathe sustainability? Do you have a creative eye, a hunger to learn, and a KEEN interest in the outdoor industry? If you said yes to any of the above, we have the perfect opportunity for you!

Position: Integrated Marketing InternLocation: KEEN’s Global Headquarters in Portland, Oregon (on-site)Duration: 10 weeksCompensation: $22/hourProgram Duration: Monday, June 14th – Friday, August 20th

What You'll Do

As an Intern at KEEN (KEENtern), you’ll dive into the exciting world of footwear, innovation, and community! You’ll get hands-on experience working alongside industry experts and contribute to shaping the future of KEEN.

The Integrated Marketing KEENtern will support the team that connects brand and product choices to how KEEN shows up in market-across launches, partnerships, channels and regions. This is a hands-on opportunity to learn how integrated marketing is built: from gathering consumer and cultural inputs, to supporting GTM planning, launch readiness and post-launch learning.

A key project within the internship will support the development of a stronger communications foundation for KEEN Effect - helping make the work easier for priority audiences to find, understand and connect to KEEN's broader purpose.

You will contribute useful, well-defined work that helps the team stay organized, informed and connected, while gaining exposure to KEEN's product, purpose and cultural activation agenda.

You will gain exposure to how a global brand turns sustainability and brand values, alongside consumer, product and cultural insight, into integrated market plans. You will work across product, creative, channel, market and KEEN Effect teams, and learn how launches are planned, coordinated, activated and assessed.

Essential Responsibilities

Integrated Marketing

  • Support GTM planning, launch readiness and learning
  • Help maintain planning decks, trackers and working documents for priority launches, moments and collaborations.
  • Consolidate inputs from product, creative, fan insights, channel and market teams into clear, current source-of-truth materials.
  • Capture decisions, next steps, dependencies and open questions from weekly brand and product meetings.
  • Support the preparation of meeting materials, briefs and readouts for priority workstreams.
  • Compile concise recaps of launches and collaborations taking place during the internship, capturing the activity, early response and key learning.

    • KEEN Effect storytelling

  • Help develop a clearer communications foundation for KEEN Effect, translating complex work into information that is relevant, understandable and easier for priority audiences to navigate.
  • Organize existing KEEN Effect online content and source materials, beginning with KOL; identify gaps, duplication, outdated information and opportunities to improve the experience.
  • Research a focused set of relevant communications examples-including outdoor and purpose-led brands-to identify useful practices in content hierarchy, storytelling, navigation and calls to action.
  • Support I&E and KEEN Effect in organizing existing information around priority areas of work, such as product sustainability, impact investment, thought leadership and employee action.
  • Help develop a practical summary of findings, content priorities and initial recommendations that can inform future content updates and implementation.

    • Provide ad hoc integrated marketing team support:

  • Coordinate selected product-seeding requests for creative and brand partners, including order tracking and follow-through.
  • Maintain accurate project files, links and source materials.
  • Support ad hoc research, meeting preparation and coordination needs across priority I&E workstreams.

    • Minimum Qualifications

  • Currently pursuing or recently completed a bachelor’s degree with an interest in brand, marketing, culture, consumer insight, sustainability or product storytelling. Must be enrolled in an accredited college or university at the Junior, Senior, or Graduate level. You will also be considered if you have recently graduated from an accredited college or university.
  • Must be able to work 40 hours/week during the internship program during normal working hours (Monday–Friday 8:00 AM – 5:00 PM) and be available to work in the office 5 days/week.
  • Strong organization, attention to detail and follow-through across multiple workstreams.
  • Clear written communication and confidence synthesizing research, conversations and information into useful summaries.
  • Comfort with PowerPoint, Figma, Google Slides or similar presentation tools; familiarity with spreadsheets is helpful.
  • Curiosity about the outdoor, lifestyle and cultural spaces KEEN moves within.

    • What We’re Looking For:

    We’re seeking someone who embodies our passion for creativity, sustainability, and the great outdoors. Our ideal KEENtern is:

  • Passionate: Whether you’re an outdoor enthusiast, committed to sustainability, or fascinated by footwear trends and innovation, you’re excited to engage with the world around you.
  • Creatively Minded: You’re detail-oriented, love bringing fresh ideas to life, and have a knack for solving problems.
  • A Strong Communicator: Whether it’s collaborating with a team or presenting ideas, you know how to express yourself clearly and effectively.
  • Proactive & Eager to Learn: You’re curious, ready to ask questions, take initiative, and dive into new challenges with enthusiasm.

    • Why Intern with Us?

    Being a KEENtern means you’re not just an intern—you’re a valued part of our KEEN community. Here’s what you can look forward to:

  • Meaningful Work: Tackle real-world projects that make an impact, gaining valuable hands-on experience at a globally recognized brand.
  • Collaborative Environment: Partner with talented teammates and work on a group project with other KEENterns.
  • Networking Opportunities: Build connections with industry experts and mentors who can help shape your career.
  • Perks & Benefits: Enjoy product discounts, a subsidized cafeteria, and an inspiring workspace.
  • Outdoor Adventures: Immerse yourself in Portland – a vibrant city nestled between the mountains and the coast – a hub for all things outdoors, such as hiking, biking, rafting, camping, and climbing.

    • Program Requirements:

    To qualify for this internship, you must:

  • Currently pursuing or recently completed a bachelor’s degree with an interest in brand, marketing, culture, consumer insight, sustainability or product storytelling. Must be enrolled in an accredited college or university at the Junior, Senior, or Graduate level. You will also be considered if you have recently graduated from an accredited college or university.
  • Be eligible to work in the U.S. without sponsorship.
  • Commit to a 10-week program from mid-June through mid-August.
  • Dedicate 40 hours per week during standard M-F work week.
  • This is an onsite role located at our beautiful headquarters office in Portland, OR.
  • Plan no more than four total days of vacation during the internship.
  • Demonstrate proficiency in Microsoft Office programs, including Outlook, Word, and PowerPoint.
  • Able to learn and adapt quickly to new software and tools.
  • Demonstrate strong verbal and written communication skills, strong attention to detail in preparation of presentations, reports, and materials.
  • Demonstrate strong organization skills with the ability to prioritize and manage multiple tasks.
  • Proven ability to work independently as well as collaborate with a team.
  • Able to perform the essential functions of the role, with or without reasonable accommodation, including using a computer for extended periods.

    • Ready to Take the Next Step?If you’re ready to take your passions to the next level and be part of a world-class team, please apply.

    Other Requirements

    Please note this job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

    Fuerst Group, KEEN and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.

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