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Marketing & Advertising

Senior Analyst, Strategy

RemoteRemoteFull TimeSenior$73,500–$85,000 /yrPosted 9 days agoVisa sponsorship available

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Required skills

  • digital media channels
  • social
  • video everywhere
  • advanced TV
  • search
  • programmatic media
  • audio
  • display/native
  • Digital Out of Home/DOOH
  • client issues

Nice to have

  • ad operations
  • campaign project management
  • client planning

Role summary

Kepler is seeking a Senior Analyst, Strategy to join their engineered marketing team. This role involves leading client communications, overseeing campaign execution and project management, and driving program innovation. The ideal candidate will be a natural leader with strong communication, organizational, and data analysis skills, comfortable with digital advertising channels and campaign management. Responsibilities include client and vendor management, understanding business goals, designing and executing programs, mentoring junior analysts, measuring performance, and contributing to client reports. The role requires 1-3+ years of experience in digital advertising account management, marketing strategy, or consulting, with strong analytical skills and proficiency in MS Excel.

Kepler executes engineered marketing, where every message and ad delivered helps create a more personalized and productive relationship between brands and their consumers. We do this by acting as clients’ agency of record, as their in-house team, or some hybrid of the two – and by harnessing data and technology across all paid digital media and data-driven CRM channels.

Kepler prides itself on being a great place to work. In fact, we’re proud to share that AdAge recognized Kepler among the Best Place to Work in 2022, validating our investment in our team and our clients.

  • We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face.
  • We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company.
  • We're fun. You'll work with and learn from the smartest people in the industry and have a blast doing it.

    • THE TEAM

    The Strategy team owns our client relationships, leading communication of Kepler’s strategic guidance and ensuring that internal teams meet and exceed clients' goals. They’re home to ad operations, campaign project management, and overarching client planning.

    THE ROLE

    As a Strategy Senior Analyst, you’ll help lead client communications, oversee campaign execution and project management, and lead many aspects of program management and innovation. You’ll succeed as a Senior Analyst if you’re a natural leader, have exceptional communication and organizational skills, and are a creative problem solver with an instinct to use data.

    What You Will Do:

  • Refine your expertise in leveraging digital media channels for maximum impact – including social (Meta ads, Twitter), video everywhere (Advanced TV: YouTube, Hulu, TV Networks, FireTV, Roku, etc), search (SEM/PPC: Google, Bing, etc), and programmatic media via DSPs (audio, display/native, Digital Out of Home/DOOH, etc).
  • Act as one of the day-to-day contacts for assigned clients and vendors; track, escalate and solve client issues
  • Partner with clients to understand their business goals, marketing objectives, and competitive constraints
  • Work closely with your Strategy Manager and other Kepler team members to design and execute sophisticated programs that deliver breakthrough client results
  • Mentor one or more Strategy Analysts
  • Execute and monitor all aspects of campaign setup; measure performance using sophisticated data analysis
  • Contribute to weekly, monthly, and annual client insights and strategy reports; contribute to all aspects of ongoing program analysis

    • Desired Skills and Experience:

  • 1-3+ years of experience in digital advertising account management, yield optimization, marketing strategy/consulting, or brand management
  • Experience with marketing campaign design, campaign management, and analysis
  • Ability to apply innovative thinking to solve complex client marketing challenges
  • Strong analytical skills; must be comfortable with MS Excel, data analysis, and internet technologies
  • Strong ability to create, build and leverage relationships
  • Ability to lead day-to-day client relations, and work with management and multifunctional teams to respond to client needs
  • Excellent listening, presentation, and written and verbal communication skills
  • Effective time management skills; ability to prioritize and meet deadlines
  • Ability to contribute to fast-paced, entrepreneurial, team-based environment
  • Bachelor’s degree with relevant major preferred

    • Transparency is fundamental to Kepler’s culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler’s growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

    Total Compensation:

  • Base Salary: $73,500 - $85,000

    • Benefits:

  • Healthcare/Dental/Vision
  • Unlimited PTO
  • 401k Contributions
  • $75/mo Wellness Stipend
  • $100/mo Mobile Phone Stipend
  • $50/mo Internet Stipend
  • $500/yr Annual Learning Stipend
  • $2,000/yr Annual Tuition Stipend
  • One-time $200 New Hire Home Office Equipment Stipend
  • Parental Leave - 16 week primary caregiver / 6 week secondary caregiver leave
  • Annual Work From Anywhere 4 weeks per year

    • Kepler is a people first organization. If this role piques your interest but you may not check every box, we still encourage you to apply! Studies show that imposter syndrome can prevent women and people of color from applying unless they meet every single qualification. We welcome all who are interested to apply, you just might be a great candidate for this role or others.

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