EdTech, FinTech, SaaS

Senior Product Marketing Manager

Toronto, ONOnsiteFull TimeSeniorCA$130,000–CA$160,000 /yrPosted 1 month ago

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Required skills

SaaS
B2B SaaS
EdTech
FinTech
Salesforce
HubSpot
Asana
Gong
competitive intelligence platforms
Product Marketing Alliance training

Nice to have

revenue growth
pipeline impact
customer feedback
stakeholders
market dynamics
complex technical concepts

Role summary

KEV is seeking a Senior Product Marketing Manager to join their growing team in Toronto. This role is crucial for driving market understanding, product adoption, and go-to-market strategies within the K-12 school finance technology sector. The Senior Product Marketing Manager will lead product positioning, develop launch strategies, conduct market analysis, and create sales enablement materials. The ideal candidate has 7+ years of experience in Product Marketing, preferably in fast-paced SaaS environments, with a proven track record in product launches and GTM strategies. Experience with B2B SaaS, EdTech or FinTech is strongly preferred. The role requires strong project management, data-driven decision-making, and exceptional storytelling skills. KEV offers a hybrid work model, competitive compensation, and a mission-driven culture focused on improving education through technology.

Who We Are

At KEV, we help school districts eliminate the school finance blind spot. Our platform gives district finance teams real-time visibility and traceability into every dollar collected at the school level; whether it’s cash, check, or digital. From field trips to fundraisers, we help them manage every dollar with confidence. More than 27,000 schools across North America trust KEV to manage over $8 billion annually. By unifying payments, accounting, and reporting, KEV simplifies life for bookkeepers, builds trust with parents, and gives finance leaders the oversight their current systems cannot. It’s how we help schools stay compliant, reduce risk, and focus on what matters most, student success.

Backed by Five Arrows, the PE arm of Rothschild & Co., KEV is investing more than ever to support K–12 in a world of tighter budgets, rising scrutiny, and fast-changing tech. We’re headquartered in Toronto, with offices across North America.

If you’re excited by the idea of building tech that protects schools, empowers finance teams, and improves education through better systems, KEV is the place for you.

About the Role

The Product Marketing team is integral to KEV’s success, driving market understanding, product adoption, and strategic go‑to‑market excellence through collaboration and deep customer insight. We partner across Product, Sales, Customer Success, and Marketing to deliver effective positioning, competitive insights, and revenue‑driving launch strategies while fostering a culture of agility, accountability, and data‑driven decision‑making.

We are looking for a Senior Product Marketing Manager to join our growing team. In this role, you will be responsible for leading product positioning, developing and executing go‑to‑market strategies, and empowering cross‑functional teams with clear, compelling messaging and insights. You will work closely with Product Management, Revenue, Enablement, and Demand Generation to ensure our products win in a competitive market.

How You’ll Contribute

Lead product positioning and messaging development — enabling clear market differentiation and improving product adoption and sales effectiveness.

Own end‑to‑end go‑to‑market strategy for product launches — driving revenue growth and ensuring strong cross‑functional alignment with Sales, Product, and Marketing.

Conduct competitive and market intelligence analysis — empowering the business with insights that influence product roadmap decisions and help Sales win more deals.

Partner with Product Management to influence roadmap and feature prioritization — ensuring customer needs and market opportunities shape product direction.

Develop high‑impact sales enablement materials (battlecards, pitch decks, product guides) — accelerating sales cycles and improving win rates.

Collaborate with Demand Generation on campaign strategy — ensuring messaging consistency and measurable pipeline impact.

Analyze product performance and customer feedback — informing strategic recommendations that drive adoption, retention, and expansion opportunities.

Build strong cross‑functional communication routines — ensuring stakeholders remain aligned on product updates, competitive shifts, and market dynamics.

Who You Are

7+ years of experience in Product Marketing, ideally within fast‑paced SaaS environments.

Proven track record of successful product launches and building end‑to‑end go‑to‑market strategies.

Strong project management skills, with the ability to multitask and deliver on time and within scope.

Experience working with tools such as Salesforce (or similar CRM), HubSpot, Asana, Gong, and competitive intelligence platforms.

B2B SaaS experience required — EdTech or FinTech strongly preferred.

Pragmatic Institute Certification or Product Marketing Alliance training highly preferred.

Exceptional skills in storytelling, positioning, market analysis, and cross‑functional leadership — enabling strong business impact.

Ability to translate complex technical concepts into clear, compelling, customer‑centered messaging.

A data‑driven mindset — using insights to guide strategy, measure effectiveness, and optimize performance.

Salary Range - $130,000-160,000. This range reflects expected compensation at the time of posting. Final offers may vary based on skills, experience, location, and internal equity. Total compensation may also include bonus and benefits.

What We Offer

Competitive compensation – We believe in rewarding great work with fair, competitive pay.

Meaningful benefits– Because your well-being matters; both at work and at home.

Retirement Savings Support – We help you plan for your future with company-matched programs, including RRSP matching in Canada and 401(k) contributions in the U.S.

Professional development – We invest in your growth with ongoing learning, stretch opportunities, and continuing education, including KEV Academy for onboarding and skill-building, plus KEV University, our online platform offering a wide range of courses.

Hybrid model – 3 days in the office to collaborate and connect, with flexibility the rest of the week.

Flexible PTO – Take the time you need to recharge with close to 4 weeks of vacation and a company-wide holiday closure

Office perks – Enjoy a fully stocked snack bar and occasional catered lunches—because we know that great conversations (and ideas) often start around good food.

Why You’ll Love Working at KEV

Make a real difference every day – At KEV, your work supports children, parents, and schools across North America. We don’t just build software, we create solutions that simplify lives and strengthen communities. Our mission is rooted in impact, and every team member plays a vital role in shaping the future of K-12 education.

The KEV Way – At KEV, you’ll never feel stuck in the status quo. You’ll be part of a team that’s constantly questioning, improving, and innovating—always with one guiding focus: How does this help our schools and the students they serve? It’s a culture that challenges you to do your best work while reminding you why it matters.

Grow with us – We’re scaling fast, and so are our people. At KEV, you’ll have real opportunities to learn, develop, and shape your career. Whether advancing in your role or exploring a new path, you’ll be supported every step of the way.

Work alongside excellence – You’ll be part of a team with integrity who treat their colleagues with respect. who are accomplished but humble, collaborative but accountable. It’s a place where you can do your best work while feeling supported and inspired by the people around you.

Celebrate Community and Culture – At KEV, we connect, recognize, and celebrate our people. Join Club KEV for team-building fun, hear directly from customers in our Voice of Customer Series, stay aligned with Monthly Townhalls, and be inspired by the KEVite Awards, where top contributors are recognized by their peers.

This job description indicates the general nature and level of work expected. It is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities required by an individual joining the KEV team in this or any other capacity.

KEV Group is pleased to accommodate individual needs in accordance with the Accessibility of Ontarians with Disabilities Act, 2005 (AODA), within our recruitment process. If you require accommodation at any time throughout the recruitment process, please speak with your recruiter.

KEV Group is an equal opportunity employer who agrees not to discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, or age.

KEV may use AI-enabled tools to support components of our recruitment process. These tools are used to support human decision making. All hiring decisions are made by our People and Culture team in partnership with Hiring Managers.

Visit our website for more information and details about working at KEV.

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