Director, Media Strategy
Required skills
- automotive
- full-funnel media
- media strategy
- data science
- machine learning
- statistics
- algorithms
- paid media
- emerging media
- Connected TV
Nice to have
- automotive category trends
- sustainability
- outdoor and adventure culture
- SQL
- Tableau
Role summary
Known, a unique firm blending data science and creative agency expertise, seeks a Director, Media Strategy to lead full-funnel media architecture for a major automotive client. This role involves partnering with data scientists, media buyers, and creative leads to drive client outcomes, leveraging advanced analytics and machine learning. The ideal candidate will have over 10 years of media planning and strategy experience, deep knowledge of paid and emerging channels, and fluency in data, measurement, and attribution. This position offers a rare opportunity to shape media strategy for a beloved brand with strong data science support.
WE HAVE CREATED A WORLD WHERE ART AND SCIENCE ARE BEST FRIENDS
Known is what happens when a data science firm and a creative agency stop arguing and start collaborating. We were built from scratch with PhD data scientists and award-winning creatives working on the same briefs, from day one. That structure earned us an Ad Age #3 A-List ranking, back-to-back Data & Insights Agency of the Year wins, plus Emmys, Cannes Lions, Clios, and Effies across clients in finance, tech, entertainment, consumer goods, and real estate. We're distributed across the U.S. and unapologetically ambitious.
If you're tired of choosing between doing smart work and doing creative work, you'll fit right in here.
THE OPPORTUNITY
Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising dollars. We partner with our clients to translate their business goals into meaningful metrics, and buy media across all channels to drive those target outcomes.
We are looking for a Director, Media Strategy to join the team and work alongside our data scientists, media buyers, brand strategists and creative leads to help deliver amazing results for our clients. This person will work across an automotive brand, architecting full funnel media from the first impression to test drives and orders. This is a rare chance to run media strategy for a brand people already love, backed by a data science bench that most agencies can’t match.
WHAT YOU'LL DO
WHO YOU ARE AND WHAT YOU HAVE
SOME OF OUR PERKS
ONE LAST THING TO ASK YOURSELF
All this might sound great, but you're probably still wondering, "Would I be a good fit for Known?" or "Would Known be a good fit for me?" Our culture is propped up by four values that we aspire to every day: We are one team. We see the good. We never stop learning. There's always a better way. At Known we are setting out to build something more than just a company. We are building a legacy filled with exceptionally talented people with a kaleidoscope of backgrounds, experiences, and origin stories who feel encouraged and empowered to bring their whole selves to work, and to partner with us in molding and shaping our culture through our values.
Known is an equal opportunity employer and does not discriminate against employees or qualified job applicants on the basis of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or locally protected class.
The base salary for this position is $145K-$155K.
This range is posted in compliance with state and municipal Pay Transparency laws. In addition to base compensation, this role is eligible to receive additional Known benefits.
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