Social Media & Content Specialist

Social Media & Content Specialist

Kocourek Automotive | Wausau, WI

Have a creative eye, a passion for social media, and a knack for creating content people actually want to watch?

Kocourek Automotive is looking for a creative, motivated Social Media & Content Specialist to bring our vehicles, people, dealerships, and community involvement to life through photography, video, and engaging digital content.

This is an opportunity to put your creativity to work, try new ideas, and help shape how our dealership brands connect with customers and our community. We’re looking for someone who understands what makes people stop scrolling, enjoys telling stories through visual content, and knows how to use performance data to make content even better.

If you can turn an everyday moment into engaging content and balance creativity with results, we want to hear from you!

What You'll Do

Social Media & Content Creation

• Develop and manage content calendars for assigned dealership brands.

• Create engaging, original content for Facebook, Instagram, TikTok, and other relevant platforms.

• Capture and edit photos, Reels, short-form videos, and promotional content.

• Tell authentic stories featuring our vehicles, team members, dealership culture, and community involvement.

• Bring fresh ideas and creative approaches to grow our social media presence.

• Monitor comments and messages while maintaining brand consistency and advertising compliance.

Analytics & Strategy

• Track content performance, including reach, engagement, audience growth, and video views.

• Identify top-performing content and opportunities for improvement.

• Prepare monthly performance reports with insights and recommendations.

• Use analytics to guide future content and improve engagement.

Creative & Community Support

• Design social media graphics and promotional materials.

• Collaborate with dealership teams to identify content opportunities.

• Photograph dealership events and support community initiatives through social media coverage.

• Help showcase what makes our dealerships, people, and brands unique.

What We're Looking For

• 1–3 years of social media management or content creation experience preferred.

• A creative portfolio showcasing photography, video, visual storytelling, graphic design, or social media content.

• Experience with Adobe Creative Suite, Canva, CapCut, or similar creative tools.

• Understanding of social media analytics and Meta Business Suite.

• Ability to interpret performance data, demonstrate results, and adjust content strategies accordingly.

• Strong writing, communication, and organizational skills.

• Ability to work independently, generate new ideas, and manage multiple projects and deadlines.

• A proactive mindset and willingness to experiment with new content ideas.

• Automotive, retail, or multi-location social media experience is a plus.

What Success Looks Like

• Consistent, engaging content across assigned dealership brands.

• Stronger audience engagement and continued growth across social media platforms.

• Creative storytelling that highlights our people, products, culture, and community.

• Performance insights that help us understand what works and where we can improve.

Creativity drives the content. Results tell the story.

Why Join Kocourek Automotive?

• The opportunity to make a visible impact across multiple dealership brands.

• Room to bring your ideas to life and experiment with creative approaches.

• A variety of content opportunities, from vehicles and people to events and community involvement.

• The chance to build your portfolio while helping strengthen our brands and customer connections.

Ready to Create Something Great?

If you're creative, curious, comfortable behind a camera, and excited about making content that gets noticed, we’d love to see your work!

Apply today and include a portfolio or examples of social media content you've created.