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Retail, Fashion, Lingerie

Manager, Go-To-Market

Columbus, OHOnsiteFull TimeManager / Head$95,000–$120,000 /yrPosted 15 days ago

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Required skills

  • go-to-market
  • product launch
  • seasonal campaigns
  • promotional events
  • retail
  • project management
  • launch timelines
  • cross-functional readiness
  • inventory
  • content

Nice to have

  • specialty retail
  • multi-channel retail
  • lean environment

Role summary

A growing specialty retail organization seeks an experienced Manager, Go-To-Market to lead and elevate its go-to-market process. This hands-on role involves orchestrating product launches, seasonal campaigns, and promotional events across stores and e-commerce. Responsibilities include developing launch timelines, managing cross-functional readiness, improving processes, measuring performance, and potentially managing direct reports. The ideal candidate has 5+ years of experience in go-to-market, product launch, merchandising, or retail project management, strong project management skills, and proficiency in relevant tools and software. Experience in specialty or multi-channel retail is strongly preferred. This hybrid role offers a base salary of $95,000–$120,000 and a comprehensive benefits package.

Manager, Go-To-Market

Company Overview

We are a growing specialty retail organization based in Columbus, Ohio, focused on delivering exceptional customer experiences while building strong, high-performing teams. As a small-to-mid-sized business, we operate with agility and a hands-on leadership approach, creating opportunities for meaningful impact and professional growth.

We are seeking an experienced Manager, Go-to-Market, to lead and elevate our go-to-market process during an exciting phase of growth and operational expansion.

Position Overview

The Manager, Go-to-Market will serve as the go-to-market leader for our global retail business, orchestrating product launches, seasonal campaigns, and promotional events across stores and ecommerce. Reporting to the SVP, Global Retail Operations, this is a hands-on role responsible for both strategy and execution. The ideal candidate is comfortable building scalable launch processes and rolling up their sleeves to manage timelines, cross-functional readiness, and day-to-day project details.

Key Responsibilities:

Launch Planning & Execution

  • Own the go-to-market calendar for product launches, seasonal floorsets, campaigns, and promotional events
  • Develop and manage launch timelines, milestones, and deliverables across Merchandising, Planning & Allocation, Marketing, Visual, Ecom, Store Operations, and Supply Chain
  • Lead launch readiness meetings and ensure product, inventory, content, marketing, and store execution are aligned and on time
  • Identify risks, dependencies, and conflicts, and drive resolution with cross-functional partners
  • Coordinate launch communications and toolkits for stores and ecommerce

    • Process & Performance

  • Build, document, and continuously improve the go-to-market process, stage gates, and playbooks
  • Measure launch performance against sales, sell-through, inventory, and margin goals
  • Lead post-launch reviews to capture learnings and recommend improvements
  • Support expansion into new markets and channels with scalable launch frameworks

    • Business Partnership

  • Serve as the central point of contact for launch status and escalations
  • Prepare launch and campaign updates for senior leadership
  • Calendarize and balance store and ecommerce workload in partnership with Store Operations
  • May have one or more direct reports to hire, coach, lead, and develop

    • Qualifications

  • Bachelor’s degree in Business, Marketing, Retail Management, or related field
  • 5+ years of experience in go-to-market, product launch, merchandising, or retail project management
  • Experience in specialty or multi-channel retail strongly preferred
  • Strong project management skills with the ability to manage multiple launches at once
  • Experience with project management tools such as Asana, Smartsheet, Monday.com, or similar
  • Strong analytical skills and proficiency in Microsoft Excel and Office Suite
  • Demonstrated ability to operate independently in a lean environment and collaboratively as part of a team
  • Ability to influence across all levels of the business
  • Strong organizational skills and attention to detail
  • Excellent written and verbal communication skills
  • High level of integrity and discretion

    • Compensation & Benefits

  • Base salary: $95,000–$120,000, commensurate with experience
  • Comprehensive benefits package including Medical, Dental, Vision, and 401(k)
  • HSA options, Life Insurance, and Disability coverage
  • Employee discount programs
  • Opportunity to build and shape the go-to-market process within a growing retail organization

    • Why Join Us?

    This is an opportunity to take ownership of the go-to-market process within a growing retail organization where your leadership will directly influence how our products and campaigns reach customers. You will have visibility with senior leadership and the ability to build scalable launch practices that support sustainable global growth.

    Equal Employment Opportunity Statement

    We are an Equal Opportunity Employer and are committed to creating an inclusive environment for all employees. We provide equal employment opportunities to all individuals without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable federal, state, or local law.

    We are committed to fair and equitable hiring practices and encourage candidates from all backgrounds to apply.

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