Consumer Technology, Mobile Software, Location Services, IoT, Family Safety

Associate Legal Counsel, Product & Privacy, Ads

RemoteRemoteFull TimePosted 1 month agoVisa sponsorship available

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Required skills

ad-tech
product development
privacy
consumer protection
content regulation
ad sales
ads product managers
SSP
DSP
GDPR

Nice to have

CIPP/US

Role summary

Life360 is seeking an Associate Legal Counsel, Product & Privacy, Ads with ad-tech experience to join its legal team. This role will advise product, engineering, and marketing teams on privacy, consumer protection, and content regulation matters within the advertising business. Responsibilities include acting as the primary legal contact for Ad Sales and Ads Product Managers, counseling on privacy and data protection related to ad tech (GDPR, CCPA), and advising on content and marketing regulations for the B2B ads business. The position requires 5+ years of legal experience in product and privacy counseling within the ad-tech space, a J.D. from an accredited law school, and bar membership. CIPP/US certification is preferred. The role is remote-first within the US.

About Life360

Life360’s mission is to keep people close to the ones they love. Our category-leading mobile app, Tile tracking devices, and Pet GPS tracker empower members to protect the people, pets, and things they care about most with a range of services, including location sharing, safe driver reports, and crash detection with emergency dispatch. Life360 serves approximately 102.4 million monthly active users (MAU), as of June 30, 2026, across more than 180 countries.

Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small. By continuing to innovate and deliver for our customers, we have become a household name and the must-have mobile-based membership for families (and those friends who are basically family).

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com.

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

We are AI Native

We are building an AI native company where AI is an integral part of how we build and operate. AI tool usage during interviews varies by role. You may be asked to demonstrate proficiency with AI tools, discuss how you leverage AI, or complete interview exercises without AI assistance. Your Recruiter will provide clear guidance as you move through the interview process.

Undisclosed use of AI not previously discussed with or approved by your Recruiter may impact your candidacy.

About The Team

This Legal team partners across every function at Life360 to provide client-focused legal services and advice that enable growth and efficiency for the Company's consumer software and hardware business lines, as well as its new advertising initiatives. We collaborate closely with several teams, including Ads, Finance, Product, Privacy, Engineering, and Devices.

About the Job

We are seeking an Associate Legal Counsel, Product & Privacy, Ads with experience in advising ad-tech companies to join our expanding legal team. This is an exciting opportunity to work closely with teams across Life360 to advise on product development and privacy matters related to our advertising business.

In this role, you will counsel product, engineering, and marketing teams on privacy, consumer protection, and content regulation matters in the ad-tech space. You will act as the primary legal point of contact on such matters for Ad Sales and Ads Product Managers. You will report to the Deputy General Counsel for Product & Privacy, and collaborate closely with other horizontal cross-functional teams, such as Marketing, Comms and the Infrastructure team.

The US-based salary range for this position is $ 129,000 to $ 190,000. We take into consideration an individual's background, job-related knowledge, skills, and experience in determining final salary. Base pay may also vary based on geographic location, with US work locations falling into one of three geographic tiers.

Total compensation is inclusive of equity compensation in the form of Restricted Stock Units (RSUs), as well as a comprehensive benefits package, including medical, dental, vision, financial, and other benefits.

What You’ll Do

Advise ads engineering and product teams on legal and regulatory issues throughout the product development lifecycle. The Life360 Ads Platform includes an SSP and a DSP business, among other products and services.

Provide counsel on privacy and data protection matters related to ad tech, ensuring compliance with regulations such as the GDPR and CCPA.

Advise on content regulation matters - including ads content policies and enforcement - to ensure compliance with applicable laws and regulations.

Advise on marketing matters related to the B2B ads business.

Monitor and provide guidance on evolving international privacy, consumer protection, and technology regulations in the ad-tech space, helping Life360 stay ahead of regulatory trends.

Collaborate with cross-functional teams to develop and implement risk management strategies.

What We’re Looking For

5+ years of legal experience in product counseling and privacy counseling in the ad-tech space is a prerequisite, including experience directly advising software product managers and engineers.

Excellent communication and collaboration skills, with the ability to work effectively across cross-functional teams in a fast-paced environment.

Experience advising software product managers and engineers on consumer protection matters.

J.D. from an accredited law school and membership in at least one state bar.

CIPP/US certification preferred.

Our Benefits

Medical, dental, vision, life and disability insurance plans (100% paid for employees)

Paid parental leave

401(k) plan with company matching program

Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being

Generous time off: flexible PTO, companywide holidays throughout the year plus summer and winter shutdowns

Learning & Development programs

Equipment, tools, and reimbursement support for a productive remote environment

Free Life360 Platinum Membership and Tile trackers

AI Usage: We use AI to help make our hiring process efficient. That said, every hiring decision is made by real Life360 hiring teams

Life360 Values

Our company’s mission-driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference

Be a Good Person - We have a team of high integrity people you can trust.

Be Direct With Respect - We communicate directly, even when it’s hard.

Members Before Metrics - We focus on building an exceptional experience for families.

High Intensity, High Impact - We do whatever it takes to get the job done.

Our Commitment to Belonging

Life360 is an equal opportunity employer. We don’t discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other legally protected status. We believe diverse perspectives make us better, and we’re building a workplace that reflects the communities we serve. Don’t meet every qualification? Apply anyway.

#LI-Remote

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