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Transportation

Digital Ad Ops Coordinator, Lyft Ads

San Francisco, CAHybridFull Time$81,000–$101,000 /yrPosted 3 days agoVisa sponsorship available

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Required skills

digital advertising operations
campaign management
AdTech industry
Microsoft Advertising platform
analytical skills
data into actionable insights
multitask
critical and strategic thinker
self-motivated
proactive

Nice to have

BA/BS degree

Role summary

Lyft Ads is seeking a detail-oriented Digital Ad Ops Coordinator to support its internal sales team. This role is crucial for post-sales activities and campaign management, focusing on setting up, optimizing, and reporting on advertising campaigns. Responsibilities include implementing ad tags, analyzing data for optimization, conducting A/B testing, troubleshooting technical issues, and ensuring compliance with regulations. The ideal candidate will have 3+ years of digital advertising operations experience in AdTech, proficiency with ad management platforms (preferably Microsoft Advertising), strong analytical skills, and expertise with Google Sheets and ad serving/programmatic platforms. This is a hybrid role based in San Francisco, requiring 3 days in-office per week.

At Lyft, our purpose is to serve and connect. We aim to achieve this by cultivating a work environment where all team members belong and have the opportunity to thrive.

Lyft Ad’s vision is to build the largest transportation media network. We leverage media to elevate the transportation experience for our users while building an exciting and sustainable advertising business. Our work is fun, challenging, and rewarding and we are looking for a detailed focused team member passionate about solving problems and executing high quality campaigns.

As a Digital Ad Ops Coordinator at Lyft Ads you will play a critical role in supporting our internal sales team to achieve its goals. You will be a true team player providing cross-functional support for all post-sales activities and management and optimization of advertisement campaigns.

Responsibilities:

Collaborate with Account Managers to set up, QA, and launch advertising campaigns on the Microsoft Advertising platform

Implement ad tags, tracking pixels, and other tracking mechanisms to ensure accurate campaign measurement

Partner with the Account Management Team to implement campaign changes to increase the performance of advertising campaigns, including click-through rates, conversion rates, and ROI

Analyze campaign data to identify opportunities for optimization and make data-driven recommendations

Conduct A/B testing of ad creatives, ad copy, and targeting parameters to enhance campaign performance

Ensure all ad creatives are displayed correctly and consistently across various devices and platforms

Troubleshoot and resolve any technical issues related to ad delivery and performance

Generate regular reports on campaign performance and provide insights to advertisers and internal teams

Utilize data to develop performance insights and recommendations for campaign improvements

Collaborate closely with Lyft Ad’s sales and account management teams to understand advertiser objectives and deliver on campaign goals

Stay updated on industry trends and Lyft's platform updates to incorporate best practices into campaigns

Ensure that all advertisements adhere to industry regulations and Lyft Ads advertising policies

Stay informed about changes in advertising regulations and update campaigns accordingly

Foster close cross-functional partnerships with product and engineering teams, offering continuous feedback to help develop Lyft Ad’s O&O tools.

Experience:

BA/BS degree and 3+ years of digital advertising operations or campaign management experience required within the AdTech industry

Proficiency in ad management platforms preferably Microsoft Advertising platform

Strong analytical skills and the ability to translate data into actionable insights

Excellent communication, interpersonal, and organizational skills

Must have high attention to detail, possess an ability to multitask and work well under pressure, be a critical and strategic thinker, and be self-motivated and proactive

Must demonstrate a keen interest and understanding of technology and have strong analytical skills and a deep interest in data-driven solutions to provide the best recommendations for our sales teams and clients

Must demonstrate proficiency with Google Sheets and complimentary tools as needed for the creation of ad pacing trackers and internal workbooks

Must demonstrate hands on experience and proficiency with ad serving solutions and programmatic platforms (DSP/SSP) to ensure accurate campaign set-up, delivery and reporting.

Must be comfortable leading projects with limited direction or oversight

Benefits:

Great medical, dental, and vision insurance options with additional programs available when enrolled

Mental health benefits

Family building benefits

Child care and pet benefits

401(k) plan with company match to help save for your future

In addition to 12 observed holidays, salaried team members have discretionary paid time off, hourly team members have 15 days paid time off

18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible

Subsidized commuter benefits

Monthly Lyft credits and complimentary Lyft Pink membership

Lyft is an equal opportunity employer committed to an inclusive workplace that fosters belonging. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, age, genetic information, or any other basis prohibited by law. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law.

Lyft highly values having employees working in-office to foster a collaborative work environment and company culture. This role will be in-office on a hybrid schedule — Team Members will be expected to work in the office 3 days per week on Mondays, Wednesdays, and Thursdays. Lyft considers working in the office at least 3 days per week to be an essential function of this hybrid role. Your recruiter can share more information about the various in-office perks Lyft offers. Additionally, hybrid roles have the flexibility to work from anywhere for up to 4 weeks per year. #Hybrid

The expected base pay range for this position in the San Francisco area is $81,000 - $101,000, not inclusive of potential equity offering, bonus or benefits. Salary ranges are dependent on a variety of factors, including qualifications, experience and geographic location. Your recruiter can share more information about the salary range specific to your working location and other factors during the hiring process.

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