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M3 Verified
Healthcare Technology, Medical Information, SaaS, Market Research

Business Development Representative-Outbound

Lawrenceville, GAOnsiteFull TimePosted 1 month agoVisa sponsorship available

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Required skills

  • outbound prospecting
  • cold calling
  • SaaS sales
  • Salesforce
  • Sales Navigator
  • LinkedIn
  • hotel operations
  • hospitality tech
  • discovery
  • meeting scheduling

Nice to have

  • Business
  • Marketing
  • sales enablement tools
  • marketing automation

Role summary

M3 is seeking a high-energy Business Development Representative (BDR) focused on outbound prospecting within the hospitality industry. This role is responsible for identifying and creating new opportunities with hotel owners and operators by being the first point of contact, understanding their needs, and setting up qualified meetings for Account Executives. The BDR will also contribute to refining outbound messaging, managing Salesforce data, and providing insights to marketing and sales leadership. Success is measured by activity volume, qualified meetings booked, opportunity conversion rates, and data hygiene.

M3 (www.m3as.com) is a leading provider of hospitality-specific software solutions, delivering cloud-based tools for hotel accounting, financial reporting, labor management, payroll, and business intelligence. Built by hoteliers for hoteliers, M3 empowers hotel owners, operators, and management companies to streamline back-office operations, reduce costs, gain real-time insights, and drive portfolio performance across thousands of properties in North America and beyond.

Description Summary:

We’re looking for a high-energy, curious, and organized Business Development Representative (BDR) focused exclusively on outbound prospecting. In this role you’ll be responsible for identifying and creating new outbound opportunities with hotel owners and operators. You’ll be the first human touchpoint for hotel owners and operators you engage through outbound outreach, helping them understand our value, confirming fit, and setting up qualified meetings for our Account Executives. You’ll also play a key role in fine-tuning outbound messaging, managing Salesforce data, and feeding insights back to marketing and sales leadership.

 Essential Duties:

The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties.

  • Research and prospect hotel management groups, owners, and operators for outbound outreach
  • Execute personalized outreach via email, phone, and LinkedIn
  • Collaborate with marketing on campaign messaging and follow-up strategies
  • Maintain accurate and detailed outreach records in Salesforce
  • Conduct light discovery and schedule qualified meetings with AEs
  • Ensure consistent documentation of meetings and discovery notes in Salesforce
  • Provide feedback and insights from prospects to the marketing team
  • Other duties as assigned

    • What Success Looks Like

  • Activity Volume: 40-50 touches/day (emails, calls); 200–250/week
  • Qualified Meetings Booked: 10-15 outbound per month
  • Opportunity Conversion: 75% of meetings result in qualified opportunities
  • Data Hygiene: 100% of meetings and discovery notes documented in Salesforce

    •  Education/Training/Experience:

  • 0–3 years of experience in a SaaS sales environment, particularly in outbound prospecting or cold calling
  • Bachelor’s degree in Business, Marketing, Communications, or related field preferred
  • Familiarity with Salesforce, Sales Navigator, and other sales enablement tools a plus

    •  Professional Requirements:

  • Strong written and verbal communication skills
  • Willingness to learn and apply feedback from coaching
  • Customer-first mindset with a bias for action and problem-solving
  • Curiosity about hotel operations and the hospitality tech landscape
    • Ready to apply?
    You'll be redirected to M3's application page.

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