Ecommerce - Conversion Rate Optimization Specialist
Required skills
- customer journey
- friction
- conversion opportunities
- prioritized backlog
- hypotheses
- actionable recommendations
- site improvement tests
- documented results
- optimization decisions
- testing and iteration
Nice to have
- Shopify native A/B testing
- heatmap tools
- session recording tools
- Adobe Analytics
- Google Analytics
- HTML/CSS
Role summary
Magnolia is seeking a Conversion Rate Optimization Specialist to enhance their ecommerce site performance. This hands-on role focuses on identifying customer journey friction and implementing improvements to the purchase path. Responsibilities include analyzing customer behavior data, developing and prioritizing conversion hypotheses, designing and managing A/B tests within Shopify and Algolia, and evaluating test results to build a knowledge base. The specialist will collaborate with UX/UI designers, monitor key conversion touchpoints, and conduct site walkthroughs to identify UX issues. Staying current on ecommerce best practices and competitor experiences is also key. This position reports to the Director of Site Experience and Operations and is based in Waco, Texas.
SUMMARY
At Magnolia, the Conversion Rate Optimization Specialist is responsible for improving the performance of the Magnolia ecommerce site by identifying friction in the customer journey and driving measurable improvements to the path to purchase. This is a hands-on, execution-focused role that works within our current platform capabilities to observe customer behavior, surface opportunity areas, and evaluate the impact of site improvements. This position works from Magnolia Headquarters in Waco, Texas. It reports to the Director of Site Experience and Operations and has no supervisory responsibilities.
ESSENTIAL DUTIES AND RESPONSIBILITIES
*Metrics evaluated on Performance Review
COMPETENCIES
ELIGIBILITY QUALIFICATIONS
PHYSICAL DEMANDS
While performing the duties of this job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell. The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
WORK ENVIRONMENT
While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate.
ACKNOWLEDGEMENTS
Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.
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