Social & Content Marketing Manager

About Mantle

We’re building an AI agent to help families support their aging parents (origin story here).
Over 40M “sandwich generation” Americans currently manage their parent’s affairs. Keeping mom/dad safe and supported is like a second job: it’s time-consuming, stressful and on top of their already busy lives. We believe that managing our parents’ affairs should feel under control, easier and lower stress.
Co-founded by serial entrepreneur partners including Ted Zagat, who sold his previous businesses to Slack (announcement here) and Google (Zagat restaurant guides).

The Role

We are looking for a Social & Content Marketing Manager to build Mantle's voice in the world. The sandwich generation is juggling a lot, and the content they see about caring for aging parents is too often clinical, overwhelming or dull. You'll create content that feels like a helpful friend: honest, useful and human. You will work side-by-side with our founders and marketing team to grow an audience that trusts Mantle.
This is a role for a builder and a maker. In the early days, you'll be the one writing the posts, filming the videos, working with creators and responding to comments yourself. It's not just about strategy; it's about consistently shipping great content, learning what resonates, and doing more of it.
What You'll Build
Social presence: Grow Mantle's organic audience across Instagram, TikTok, LinkedIn, YouTube and wherever our families spend time.
Content engine: Create and publish a steady stream of short-form video, posts, articles and newsletters.
Creator partnerships: Find and partner with creators and voices our audience already trusts.
Brand voice: Help define how Mantle sounds and shows up to the world.
Community: Engage directly with the people who follow and share our content.
Content analytics: Track what's resonating and turn those learnings into better content.
What We're Looking For
Required Experience
3+ years of social media and content marketing experience, ideally at a consumer startup or high-growth company Track record of growing an organic audience and engagement on at least two major platforms Strong writing skills and comfort creating short-form video yourself Experience working with creators or influencers AI adept: savvy with AI tools (LLMs, agents) to increase your own personal leverage
Ideal Background
Early-stage startup experience where you were the first social or content hire Experience marketing to busy adults, especially parents or caregivers Experience making complex or sensitive topics feel simple and approachable A portfolio of content you're proud of Nice to have, but not required: experience with FinTech Who Thrives Here Builders: You love creating things from scratch and taking full ownership Makers: You'd rather ship ten posts and learn than plan one perfect one Empathetic: You understand what our audience is going through and write for them Scrappy: You operate well without a lot of structure or resources and find ways to "get it done" AI-forward: You embrace modern AI Autonomous: You thrive with minimal direction Mission-driven: You care about what we're building

What You'll Get

• Meaningful work: Build a brand that will make a real difference in the lives of millions of families, with fast pace and huge financial potential
• Small team impact: Work directly with founders and see immediate impact from your work
• Partnership with founders: Work closely with Mantle's co-founders and other company leaders
• Learning & growth: Opportunity to build a category-defining company from the ground up
• Real ownership: Your decisions will shape our brand, business and culture
• Remote Fridays — Work from home every Friday. Monday through Thursday, we build together in person in San Francisco