Specialist, B2B Marketing Operations
Required skills
- B2B marketing
- marketing operations
- event development
- event attendance strategy
- event creation
- contracting
- message development
- collateral development
- sales engagement
- participation measurement
Nice to have
- payment technologies
- products
- B2B sales organization
- marketing platforms
- B2B enterprise sales
- Salesforce
Role summary
Mastercard is seeking a Specialist in B2B Marketing Operations to support the growth of its Commercial and New Payment Flows (CNPF) B2B marketing capabilities. This role will collaborate with internal teams, agencies, and external partners to develop and execute marketing activities, focusing on event strategy, campaign measurement, thought leadership, and cross-functional collaboration. The ideal candidate is a proactive, detail-oriented team player with strong communication and problem-solving skills, technologically savvy with Microsoft Office and AI, and beneficial experience in payment technologies, B2B sales, and marketing platforms like Salesforce. This role aims to drive results and identify growth opportunities within B2B enterprise sales.
Our Purpose
Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.
Title and Summary
Specialist, B2B Marketing OperationsOverviewAs a Specialist in CNPF (Commercial and New Payment Flows) B2B Marketing Operations, you will support the growth of our B2B marketing capabilities, helping our sales and business development teams identify and close new business opportunities across three US teams: Corporate Solutions, Transfer Solutions, and Small and Medium Enterprises. You will collaborate closely with internal teams, agencies, sponsorship properties, and external industry partners to create compelling marketing activities, track and measure their effectiveness, and adjust our approach accordingly.
Key Responsibilities:
• Event development and ownership: Deliver on and evolve the CNPF event attendance strategy for sales and business development teams including owned (e.g. MA sponsorship-led) and attended (e.g. trade and industry) experiences. Includes event creation, contracting, message and collateral development, sales engagement and collaboration, participation measurement and reporting.
• Measurement and Alignment: Monitor campaign performance metrics across marketing initiatives, analyze outcomes, and develop optimizations to increase their effectiveness. Track and report on performance metrics for marketing programs and campaigns, ensuring engagement with business objectives.
• Thought Leadership: Work with product, global marketing, sales/BD and research teams to outline and execute on key thought leadership needs to drive key messaging into the marketplace.
• Cross-functional Collaboration: Work with internal teams including product, marketing operations, Sponsorships, Media, Communications, agency partners, legal, and sales to ensure seamless execution and compliance of marketing initiatives.
• Identify Growth Opportunities: Partner with account managers to identify gaps and propose marketing solutions that drive results.
Who You Are:
• Team Player & Relationship Builder: You’re a people person who enjoys working with others. You build strong relationships with internal and external stakeholders and are a reliable pillar of our marketing team.
• Effectiveness Engine: You build solutions – with technology, communications, and data – that make processes more efficient, effective and helpful.
• Proactive Problem Solver: You anticipate challenges and take initiative to drive improvements.
• Communicator: You can tailor your communication style and content to fit the intended audience and purpose. Your communication is clear, specific, and effective.
• Creative: You excel in developing compelling marketing content that speaks to digital-savvy audiences and are interested in seeking out and brainstorming new approaches to drive higher effectiveness.
• Detail-Oriented: You can manage multiple projects simultaneously while maintaining accuracy and focus.
• Technologically savvy: Strong Microsoft Office (Excel& PowerPoint) and AI skills.
Beneficial
• Background in payment technologies and products, experience in a B2B sales organization, exposure and experience with marketing platforms and capabilities that support B2B enterprise sales – e.g. Salesforce.
• Familiarity with event and experiential marketing, media planning and strategy.
ams.Mastercard is a merit-based, inclusive, equal opportunity employer that considers applicants without regard to gender, gender identity, sexual orientation, race, ethnicity, disabled or veteran status, or any other characteristic protected by law. We hire the most qualified candidate for the role. In the US or Canada, if you require accommodations or assistance to complete the online application process or during the recruitment process, please contact reasonable_accommodation@mastercard.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.
Corporate Security Responsibility
All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:
Abide by Mastercard’s security policies and practices;
Ensure the confidentiality and integrity of the information being accessed;
Report any suspected information security violation or breach, and
Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.
Pay Ranges
Purchase, New York: $84,000 - $135,000 USDSimilar roles
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