
Qualitative Insight Director
Required skills
- Qualitative Insight Director
- market research
- agency setting
- moderating
- client deliverables
- research design
- frameworks
- discussion guides
- online engagements
- Communities
Nice to have
- account management
- coaching roles
Role summary
Our Strategists are creative problem solvers responsible for research design, execution, analysis, and deliverables. As a Qualitative Insight Director, you will be accountable for project delivery, client relationships, and team mentorship. You will design studies, craft discussion guides, moderate interviews (20% of time), analyze findings, and translate them into actionable strategy with clear recommendations. You will leverage client knowledge and external frameworks to elevate strategy, writing succinctly and professionally. You will also build client rapport, anticipate needs, and support department initiatives. This role requires 5+ years of experience in market research or an agency setting, with expertise in qualitative research, strategy development, and client relationship management, including specific knowledge of healthcare industry regulations.
At MERGE, we are Built Different. We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant.
This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives.
Emerge to the Top of Your Career
At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers.
Our Strategists are the achievers of insight and facilitators of alignment. Creatively-trained problem solvers, strategic writers, creative thinkers — Strategists are responsible for research design, execution, analysis and deliverables for all projects. They develop and optimize research processes, identify and curate research tools and always seek ways to enhance our offerings. With both clients and participants, Strategists approach every element of their work with empathy and energy.
As our Qualitative Insight Director, you will…
Consistently and effectively executing projects and has begun to take on more account management and coaching roles. They are able to make 99% of decisions related to design, execution, analysis and deliverables on their projects. They have developed expertise in translating research findings into strategy, both as mining for the insight and providing clear ways to activate against it. They are developing a repertoire of frameworks, constructs, tools, and approaches to deepen their strategic expertise.
What You’ll Do
Projects:
Client Relationships:
Insight Department Leadership
What You’ll Bring
#LI-JK1
#LI-HYBRID
Hybrid Philosophy
For this role, we prioritize hybrid candidates in St. Louis, MO, but may consider candidates near other MERGE hubs based on the role and team’s needs. If fully remote is listed as an option, we are also open to U.S.-based candidates who would work remotely.
Hybrid work is our default approach. We value time together for collaboration, relationship building, and key moments. Managers and team leaders determine in-person expectations based on what best supports their team, clients, and business needs. Some teams and roles require more regular in-person presence than others.
MERGE has hubs in Chicago, New York City, Boston, Kansas City, Raleigh, Denver, Atlanta, and St. Louis. Regardless of work arrangement, team members may be required to travel to a MERGE hub for meetings, team gatherings, events, or other business needs.
Total Rewards
At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.
MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.
The salary range for this role is $114,400 - $167,800, based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.
MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
And here’s how we live our values at MERGE
MERGE is proud to be an Equal Opportunity Employer
MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!
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