Marketing Specialist

Marketing Specialist

Position Overview

The Marketing Specialist helps execute our marketing strategy and grow our brand presence. In this role, you will collaborate with cross-functional teams to create, implement, and optimize marketing campaigns across various channels.

Key Responsibilities

Marketing & Brand Management

• Digital Strategy: Oversee social media platforms (LinkedIn, Facebook, Instagram, YouTube) and manage website development, including blogs and content updates.
• Events & Planning: Lead marketing/sales event coordination, manage budgets, and liaise with vendors, venues, and internal stakeholders.
• Agency Relations: Act as the primary point of contact for third-party marketing agencies to ensure project goals are met.
• Asset Curation: Review and categorize digital photography for use in marketing, operations, or archival storage.
• Merchandising & Product Display: Plan and execute visually appealing product displays, promotional merchandising layouts, and point-of-purchase signage across physical and digital environments to enhance brand presentation and drive customer engagement.

Professional Documentation

• Corporate Collateral: Produce and update the official company resumes, brochures, and various marketing materials.
• Employee Profiles: Create and routinely update professional employee-company profiles based on work experience, training, and qualifications.
• Document Control: Maintain organized cloud-sharing folders, update essential spreadsheets, and manage administrative forms.

Market Research & Business Growth

• Customer Outreach: Conduct market research via email, phone, and in-person meetings to identify and follow up with prospective leads and projects.
• Process Improvement: Continuously refine department procedures and pursue professional development through seminars and continuing education.

Leadership & Operations

• Team Coordination: Lead department employees, provide direction on task completion, and manage schedules.
• Communication Management: Oversee high-volume email and voicemail correspondence and participate in scheduled team meetings.

Qualifications & Experience

• Education: Bachelor’s degree in Marketing, Communications, or a related field.
• Experience Requirements:

• Minimum of 2 years of experience with a relevant degree.
• Minimum of 4 years of experience without a degree.
• Merchandising and social media marketing experience a plus

• Technical Proficiency:

• Deep understanding of digital marketing tools (e.g., Google Analytics, CRM software like Salesforce/HubSpot, SEO tools, and social media platforms).
• Familiarity with marketing automation and project management software.
• Advanced proficiency in Microsoft Office Suite (Excel, Word, Outlook), SharePoint, or related cloud-sharing networks.

Required Skills

• Communication: Strong verbal and written proficiency with the ability to present to stakeholders and collaborate effectively.
• Problem-Solving: Critical thinking skills to troubleshoot digital strategy roadblocks, manage campaign adjustments, and resolve timeline conflicts.
• Time Management: Proven ability to prioritize tasks, manage complex schedules, and meet strict deadlines in a fast-paced environment.
• Data Analysis: Ability to interpret complex marketing data to drive decision-making and identify audience opportunities or campaign bottlenecks.
• Attention to Detail: Commitment to accuracy in data entry, file organization, and high-quality creative workmanship.

Job Details

• Department: Administration
• Reports To: AdministrativeDirector
• Employment Type: Full-Time, Non-Exempt
• Location: Based in Swoyersville, PA (18704). This position is eligible for limited hybrid/remote work.
• Salary: Varies based on experience and qualifications.

RFI provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, the Company complies with applicable state and local laws governing nondiscrimination in employment.