
Program Manager, Creative X
Required skills
- Creative X
- Meta
- hardware products
- creative advertising
- consumer brand content
- creative innovation
- cross-functional teams
Nice to have
- responsible AI practices
- risk assessment
- bias mitigation
- quality and accuracy reviews
- optimize/redesign workflows
- efficiency gains
Role summary
Creative X, a global agency for Meta's brands, seeks a Program Manager to lead creative vision and execution for advertising and brand content. This role involves partnering with design, marketing, and product teams to translate objectives into actionable plans, manage resources, and improve workflows. The Program Manager will oversee creative projects, manage agency relationships, and handle budgets. A key focus will be on leveraging AI tools responsibly in creative workflows, understanding their capabilities, limitations, and ethical implications. The ideal candidate has a background in creative agencies or in-house brand teams, with experience in project management, creative production, and brand design systems. Experience with AI in creative contexts and ethical AI practices is highly preferred.
Responsibilities
- Help prioritize projects with Design & Creative, Marketing and Product Leadership based on impact, company objectives and resources
- Influence and understand creative plans across brand, marketing and digital design, as it specifically relates to in-product experiences, for our family of brands
- Proactively identify important problems for marketing and/or advertising creative plans
- Effectively advocate for and build support for impactful brand and design initiatives that drive creative innovation and align with business objectives
- Plan resource needs, and coordinate resources across multiple projects
- Understand cross-functional partnerships and create effective partnerships with Marketers, Design and Product teams
- Can foster trusted relationships with creative and production partners
- Partner with designers and creative leadership to facilitate creative reviews, manage feedback, and champion high-quality design outcomes
- Manage creative projects to ensure successful delivery of various marketing efforts
- Able to be the lead point of contact for agencies for brand design and marketing work
- Prioritize competing needs with good reasoning and creative solutions
- Develop and improve scalable workflows, processes, and tools that enable effective creative collaboration and delivery
- Support the implementation and adoption of brand design systems, guidelines, templates, and evergreen creative resources
- Take a broad perspective to problems and identify strategic and creative solutions
- Manage budget for marketing funded initiatives, vendor scopes, and forecasting, identifying opportunities for cost efficiencies
Minimum Qualifications
- BA/BS degree in a relevant field, or 8+ years of experience working in a creative agency, production studio, and/or in-house brand/design teams
- Experience working with Marketers, Design/Creative, and Product teams
- Cross-functional collaboration experience across creative, marketing, brand strategy, in-product brand, and insights/analytics disciplines
- Experience managing marketing and/or brand design projects, including the creative development, production, and alignment with strategy
- Experience managing and improving creative operations, workflows, and processes to support efficient project delivery, resource planning, and cross-functional collaboration
- Experience working with brand design systems, guidelines, templates, and scalable creative resources to support brand consistency and efficient creative production
- Experience in working on or overseeing creative and design production initiatives that include live action, digital, and animation
- Experience setting priorities and problem-solving across concurrent projects by assessing impact, deadlines, and stakeholder needs
- Understanding of AI tool capabilities and limitations, demonstrated through professional or self-directed experience
- Demonstrated ability to exercise judgment in applying AI to design/creative work, including knowing when to use AI versus traditional tools and how to evaluate, edit, and refine AI-assisted outputs to meet quality standards
- Demonstrated curiosity and initiative in developing AI knowledge and skills, experimenting with emerging technologies and understanding their impact on creative workflows
Preferred Qualifications
- Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
- Experience applying responsible and ethical AI practices, including risk assessment, bias mitigation, and quality accuracy reviews
- Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
- Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
- Experience exploring emerging AI capabilities, including advanced prompting, workflow automation, and/or AI-assisted production processes
- Demonstrated ability to integrate AI tools into creative and/or operational workflows to improve efficiency, quality, or scalability, with measurable impact (e.g., efficiency gains, quality improvements)
$118,000/year to $170,000/year + bonus + equity + benefits
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