Marketing Automation Manager, Business Messaging Marketing

Business Messaging and Enterprise Marketing sits within the Business Marketing Group (BMG), Meta's B2B marketing organization. We build Meta's enterprise-grade brand and drive growth for Paid Messaging and Meta Business Agent, going to market through an integrated model with Sales, Partnerships, and our business solution provider ecosystem - reaching enterprise decision makers across IT, procurement, and the C-suite. We are seeking an experienced Automation & Delivery Manager to own the last-mile execution engine for Business Messaging marketing. You will build and operate the automation that takes integrated campaigns from brief to in-market across Salesforce Marketing Cloud, CRM, WhatsApp, email, and events, and own the systems, governance, and data hygiene that make delivery reliable at scale. This is a hands-on, high-ownership role at the intersection of marketing technology and campaign operations. You will be the connective tissue between integrated marketing, demand generation, partner marketing, Sales, analytics, and MarTech engineering, while bringing AI and agentic tooling into the delivery workflow. You'll be comfortable working autonomously and making platform decisions, while collaborating to seek feedback and input where appropriate.

Responsibilities

• Campaign automation & delivery. Own and execute automation within Salesforce Marketing Cloud — journeys, triggers, suppression logic, and send governance — to take integrated campaigns from brief to in-market efficiently and reliably
• Lead lifecycle & routing. Own end-to-end lead flow from capture through qualification, scoring, and routing. Consolidate fragmented online, event, and partner lead sources into a standardized pipeline, and build reliable, auditable handoff into CRM for Sales and into the Partner Portal for our partner ecosystem, including deal registration and regional lead upload
• Email deliverability & send governance. Own sender profile architecture, domain and authentication health, and pre-send QA. Run send audits, prevent over-send and mis-send incidents, and lead remediation when issues occur
• WhatsApp & messaging channel automation. Implement and optimize conversational workflows — triggers, fallback messages, and API integrations — and manage messaging templates, Business API regulatory requirements, and deliverability and engagement rates
• AI-enabled marketing operations. Bring AI and agentic capabilities into the delivery stack for campaign build, content assembly, audience recommendation, lead qualification, and QA — translating pilots into production workflows
• Events, landing pages & audience execution. Own technical delivery of event and webinar programs, including registration platform operations and migration, landing page and form builds, and registrant data flow. Operationalize segmentation with analytics partners — master audience builds, segment data, and target account lists
• Platform, governance & data hygiene. Contribute to campaign architecture across CRM and the MarTech stack, support platform migrations and integrations, and own campaign taxonomy — naming conventions, hierarchy, and tagging — so reporting, attribution, and budget tracking are trustworthy end to end. Ensure campaign and lead operations meet data privacy and regional compliance requirements
• Measurement & cross-functional collaboration. Build and maintain campaign performance reporting and dashboards, and provide actionable insights to optimize strategy. Partner with integrated marketing, demand gen, partner marketing, Sales, design, analytics, MarTech engineering, and international teams, maintaining a hands-on approach to troubleshooting and continuous improvement

Minimum Qualifications

• 8+ years of experience in marketing automation, campaign delivery, and marketing operations
• Hands-on experience with Salesforce Marketing Cloud (SFMC) and Salesforce CRM, including journey/automation build and campaign architecture
• Demonstrated experience owning end-to-end campaign execution and lead lifecycle operations, including qualification, routing, scoring, and CRM data hygiene
• Experience with email deliverability fundamentals — sender profiles, authentication, suppression, and send QA
• Proven operational and project management skills with a track record of meeting tight deadlines across multiple concurrent programs
• Proven communication and stakeholder management skills across technical, marketing, and sales partners

Preferred Qualifications

• Experience working across email marketing, product, and international teams
• Experience with partner or channel marketing operations — partner portals, lead handoff, deal registration, or MDF program administration
• Experience applying AI or agentic tooling to marketing operations — campaign build, lead qualification, personalization, or QA
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Experience defining and enforcing campaign taxonomy and governance at scale
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Advanced knowledge of WhatsApp Business API, conversational automation workflows, and messaging analytics
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience creating and managing content for in-app chat and messaging platforms
• Experience with event and webinar platforms (e.g. RainFocus, Splash, Movable Ink) and platform migrations
• Familiarity with identity resolution or Customer 360 / CDP concepts, and comfort working with SQL or data warehouse environments
• Experience supporting B2B or enterprise go-to-market motions in close partnership with Sales, including lead handoff and pipeline attribution
• Familiarity with tools such as Knack, Highspot, and BI/dashboarding tools

$124,000/year to $178,000/year + bonus + equity + benefits