Marketing & Advertising

Associate Director, Paid Social

RemoteRemoteFull TimeDirector$90,000–$100,000 /yrPosted 2 months ago

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Required skills

Paid Social
Meta
LinkedIn
TikTok
Reddit
Snapchat
NextDoor
Paid Social Managers
Paid Social Specialists
Strategic recommendations

Nice to have

Secondary platforms
Bilingual in Spanish
Portuguese

Role summary

The Associate Director, Paid Social is a leadership role responsible for managing a team of paid social professionals and serving as a senior strategic advisor for clients. This position involves developing and executing full-funnel paid social media strategies across various platforms, including Meta, LinkedIn, and TikTok, as well as secondary platforms. Key responsibilities include client-facing strategy, team management and development, operational improvements, and contributing to new business initiatives. The ideal candidate has 7-9 years of experience in paid social or digital advertising, with proven team leadership and deep platform expertise.

We are a global digital agency comprised of strategists, creatives, media experts, data scientists, and engineers driven by one common purpose — accelerate business growth through marketing and digital transformation. Named a top 3% Google Premier Partner and recognized by Inc. 5000 and Adweek’s 75 Fastest Growing Companies, we’re constantly looking for “A” players to join our team.

The rapid growth is attributed to our strongest asset — our people. Our teams are highly collaborative and work closely with each client to set clear goals and objectives so that we can deliver exceptional results. Mindgruve is a place where every opinion is valued. Not only will you be empowered to contribute ideas, but you will also play a key role in the execution and driving success for brands across a variety of industries. Sound fun? Perfect — you’ll fit right in.

The Associate Director, Paid Social leads a team of paid social managers and specialists while serving as a senior strategic resource for clients. This role combines client-facing leadership with internal team development — overseeing execution quality, driving agency growth initiatives, and building a strong, forward-thinking paid social practice across Meta, LinkedIn, TikTok, and secondary platforms including Reddit, Snapchat, NextDoor, and X.

What You'll Do Here:

Client Strategy & Senior Leadership (50%)

Serve as a senior client-facing lead — translate client goals into full-funnel paid social media plans across Meta, LinkedIn, TikTok, Reddit, Snap, NextDoor, X, and others

Build and own complete full-funnel paid social strategies without assistance

Develop and present strategic recommendations, creative testing frameworks, and audience architecture

Provide insights on emerging platforms, ad formats, algorithm changes, and industry trends

Assist with MBR/QBR storytelling and senior-level client presentations

Team Management & Development (30%)

Manage a team of 2–4+ Paid Social team members

Provide oversight and ensure team members are proactive with ideas, recommendations, and insights

Mentor Managers and Senior Managers on strategy, client management, and career development

Ensure quality and consistency in client deliverables across all accounts in the portfolio

Assist with staffing plans, hiring decisions, and onboarding of new team members

Operations, Process & Business Development (20%)

Develop training materials and lead process and SOP improvements for the paid social team

Ensure consistent QA and brand safety standards are upheld across all accounts

Collaborate with the executive team on business development and pitch work

Support new business RFPs in partnership with the sales/BD team

Partner with other Mindgruve department leads (programmatic, search, strategy, creative) on integrated media initiatives

Perform other related duties and projects as assigned

We Need a Person With:

Bachelor's degree in Marketing, Advertising, Communications, Business, or a related field; advanced degree a plus

7–9 years of progressive experience in paid social or digital advertising

Proven experience managing a team of paid social professionals

Deep expertise across Meta, LinkedIn, and TikTok required; hands-on familiarity with secondary platforms (Reddit, Snap, NextDoor, X) required

Experience contributing to new business pitches and agency growth initiatives preferred

Expert-level knowledge of primary and secondary paid social platforms and their ad ecosystems

Demonstrated team leadership and mentorship capabilities

Strong business acumen with an understanding of agency operations and growth levers

Excellent client communication skills with executive presence in presentations

Ability to contribute to new business development and help grow agency revenue

Strong customer service skills

Highly organized and detail oriented, with the ability to handle multiple simultaneously

Excellent communication skills, including verbal and written

Professional demeanor with the ability to interface with poise and confidence with leadership and clients

Ability to ensure confidentiality with business matters and employee privacy

Compensation:

Salary: $90,000 - $100,000 (Pay range is based on a market reference point and potential job offers may vary based on the skills, education, experience and geographic location of the individual candidate. The compensation range reflects base rate only.)

Compensation will be commensurate with experience. Additionally, for eligible full-time employees, we offer a competitive benefits package including medical insurance, dental insurance, and vision insurance; a flexible spending account; voluntary life and accident plans; and a 401(k) retirement plan with matching. We have six office locations in the US: San Diego, California, Los Angeles, California, Covington, Kentucky, Denver, Colorado, Nashville, Tennessee and Charleston, South Carolina. We're seeking local candidates (or those open to relocation) who are able to work collaboratively with us in one of our office's; however, based on business needs and unique job functions, some roles may be eligible for remote work. (Bonus points if you’re bilingual in Spanish and/or Portuguese.)

Mindgruve is an equal opportunity employer and values diversity. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

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