Healthcare

Social Media & Content Marketing Specialist

San Diego, CAOnsiteFull TimeEntry-level (exp-based)Posted 19 days ago

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Required skills

social media
content marketing
digital marketing
Instagram
TikTok
Facebook
LinkedIn
short-form video
writing
filming

Nice to have

emerging platforms
influencer outreach
community outreach
local partnerships
content calendar
clinic launches

Role summary

Modena is seeking a hands-on Social Media & Content Marketing Specialist to manage and grow its digital presence. This role involves creating engaging content across platforms like Instagram, TikTok, and Facebook, filming and editing photo/video, writing various marketing materials, and developing a content calendar. The specialist will support clinic launches and events, collaborate with healthcare professionals, and track performance metrics. The ideal candidate has 1-2 years of experience in digital marketing, strong writing and editing skills, familiarity with social media trends and video editing tools, and a creative eye for storytelling within the healthcare and food allergy space. This is a hybrid role based in San Diego.

About Us

Modena Health (“MH”) and Modena Allergy & Asthma ("MAA") are leading and rapidly growing medical practices specializing in allergy, asthma, and immunology care, with clinics across Southern California and Arizona—and ambitious plans for national expansion. We are physician-led, hospitality-focused, and technology-enabled, committed to transforming allergy care while advancing clinical research and expanding access to cutting-edge medicine.

Known for our high standard of excellence, we provide compassionate, patient-centered care for both pediatric and adult patients. Our model combines hospitality-driven service with innovative technology solutions that streamline operations, improve clinical outcomes, and enhance the experience for both patients and providers.

At Modena, we aim to hire great people, treat them well, and help them find meaning and purpose in our mission. Our dedicated team values collaboration, positivity, and growth while striving to improve lives through expert diagnosis, treatment, and research. We are looking for high-energy, kind, and collaborative individuals eager to grow personally and professionally while making a meaningful impact in the lives of others.

About the Role

This is a hands-on content and social media role for someone who thrives in a fast-paced, entrepreneurial environment. You’ll help manage and grow Modena’s digital presence across social platforms, create engaging content, support clinic launches and events, and help position Modena as a leading voice in the healthcare space, with a focus on the food allergy space.

You should be equal parts creative and execution-oriented, comfortable developing content ideas one minute and coordinating a shoot or schedule of posts the next.

What You’ll Do

Plan, create, and publish content across Instagram, TikTok, Facebook, LinkedIn, YouTube, and other emerging platforms

Capture and edit photo/video content in clinics, at events, and with providers/patients

Develop engaging educational, lifestyle, and behind-the-scenes healthcare content

Write captions, social copy, blog posts, app content, website/email content, and print marketing materials

Create a cohesive content calendar that takes into account multiple clinic locations and additional openings throughout the year

Support new clinic launches, community events, and partnerships

Collaborate with physicians and leadership to turn medical topics into patient-friendly content

Monitor social media trends, platform updates, and opportunities for growth

Assist with influencer/community outreach and local partnerships

Track engagement metrics and help optimize content performance

Maintain brand consistency across all digital touchpoints

Help create and update marketing materials like flyers, banners and program materials

What We’re Looking For

1-2 years of experience in social media, content marketing, digital marketing, or a related role

Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and short-form video trends

Excellent writing and communication skills

Comfortable filming and editing content on iPhone and/or professional cameras

Experience with Canva, CapCut, Adobe Creative Suite, or similar editing tools

Highly organized with strong attention to detail

Self-starter mentality with the ability to move quickly and manage multiple projects

Creative eye for branding, aesthetics, and storytelling

Comfortable working in a collaborative, startup-like healthcare environment

Basic graphic design experience

Pay: From $65,000.00 per year

Physical Requirements

Ability to stand, walk, and move throughout the clinic, if applicable, for extended periods; occasionally lift objects up to 25 lbs., bend, stoop, or reach as needed. Frequent use of hands and fingers for patient care and equipment operation. Must have normal (or corrected) vision and hearing and be able to respond quickly in a fast-paced clinical environment, if applicable.

What We Offer

Competitive compensation and professional development opportunities. Full-time employees are eligible for Modena Health’s benefits package, which includes medical, dental, and vision insurance, as well as a 401(k) retirement plan with employer matching.

Paid time off (PTO), sick time, floating holidays, and holiday pay are also available to eligible full-time employees in accordance with company policy.

Opportunity to shape the future of a thriving allergy and asthma practice in beautiful San Diego (and across our expanding network)

A supportive, mission-focused culture where your contributions directly impact patient outcomes and team growth

If this role excites you, please submit your resume and a cover letter outlining your relevant experience and why you’re passionate about joining our team. We look forward to hearing from enthusiastic candidates ready to drive our success!

California Consumer Privacy Act (CCPA) NoticeModena Health (“MH”) and Modena Allergy & Asthma ("MAA") complies with the California Consumer Privacy Act (“CCPA”). Personal information provided in the job application process will be collected, used, and retained in accordance with applicable privacy laws. Candidates may request additional information regarding the categories of personal information collected and the purposes for which it is used during the hiring process.

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