Growth & Marketing Lead

Austin, TXHybridFull TimeLeadPosted 1 month agoHidden Gem · Himalayas

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Required skills

growth
marketing
go-to-market
campaign management
digital channels
traditional channels
community partnerships
events
reporting
analytics

Nice to have

creative agency
consumer brand
high-growth startup
national brand building
local market activations

Role summary

Modern Pediatrics is seeking a Growth & Marketing Lead to drive their transformation from a Texas success story to a national brand. This role will be instrumental in leading all growth and marketing initiatives, working closely with the CEO. Responsibilities include developing and executing overall growth and marketing strategy, new city go-to-market plans, campaign management across digital and traditional channels, community partnerships, and measuring success through analytics. The ideal candidate is a creative and analytical individual with a strong execution and ownership mindset, experienced in driving growth for consumer brands or startups, with a bonus for national brand building experience.

About Us

Modern Pediatrics (MP) is half tech startup, half pediatrics practice – we were founded on the singular goal of creating the best possible experience imaginable for children, their families, and providers. Following this goal as our north star, we’ve developed a unique care model in pediatrics:

All well-child and sick care occurs in the patient’s home
24/7 accessibility through virtual care (text message, phone, video visit)
Membership pricing which makes the service available to the broadest range of families possible, not just the wealthy

After launching in Austin during the pandemic, we've found that families absolutely love this model of care! You can find some of our patient reviews here to get a better feel.

With MP’s early success, healthy funding has followed and we’ve already expanded to Dallas, with the ambitious goal of serving families across the country.

About This Role

As our Growth & Marketing Lead you’ll be instrumental in MP’s transformation from a Texas success story to a national sensation. You’ll be working closely with the company’s CEO, Andrew O’Hara, and leading all initiatives related to the growth of the business.

Here’s a sampling of your areas of responsibility:

Ownership of overall growth & marketing strategy
New city go-to-market strategy
Campaign management across digital and traditional channels
Community partnerships and events
Measuring success through reporting & analytics
Managing external agency & design partners
Creative execution & copywriting
Budget allocation across channels
Growth experiments
Customer surveys & interviews

About You

Creative + analytical – you pride yourself on your ability to strike the rare balance between creativity and analytical thinking
Execution machine – you love getting things done and have always impressed your colleagues with your work ethic
Testing, testing, testing – you’re constantly testing new ideas and appreciate both incremental gains that compound over time, as well as outright home-runs
Ownership mindset – you set ambitious goals, spin up initiatives from scratch, and insist on owning the outcomes, both good and bad
Previous experience – you may have worked at a creative agency, a consumer brand, or a high-growth startup. Bonus: you have direct experience building a national brand through local market activations

Benefits

Equity
Medical / dental / vision
Generous PTO
401k

Originally posted on Himalayas

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