Food & Beverage, Consumer Goods

Senior Manager, Digital Commerce Marketing Technology

RemoteRemoteFull TimeManager / Head$101,250–$135,000 /yrPosted 1 month agoVisa sponsorship available

Is this role right for you?

Upload your resume and get a skill-by-skill breakdown — see exactly where you match, where you're close, and what to highlight. Not a mystery percentage.

Get a tailored resume highlighting what this role needs.

Required skills

TikTok Shop
Answer Engine Optimization
Generative Engine Optimization
AEO/GEO
LLMs
MikMak
where-to-buy
conversion
myCoke B2B
second tier

Nice to have

Business Acumen
Digital Marketing Strategy
Retail Media
Digital Commerce
Omnichannel experience
CPG

Role summary

Monster Energy is seeking a Senior Manager, Digital Commerce Marketing Technology to lead the marketing technology and media strategy for their digital commerce channels, including TikTok Shop, Answer Engine Optimization (AEO/GEO), and MikMak. This role involves owning the P&L for TikTok Shop, driving product discoverability and shoppability across various platforms, and managing media budget allocation to maximize conversion. Additionally, the position will lead the B2B marketing and media strategy for the myCoke platform, focusing on engagement and revenue growth. The ideal candidate will possess strong leadership skills, manage vendor and agency partnerships, and serve as a cross-functional subject matter expert connecting various departments. A Bachelor's degree and 3-5 years of experience in Retail Media, Digital Marketing, or Digital Commerce are preferred.

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

In the position of Sr Mgr, Digital Commerce Marketing Technology , you will lead the marketing technology and media engine behind MEC's fastest-moving digital commerce channels, from TikTok Shop to Answer Engine Optimization/Generative Engine Optimization (AEO/GEO) findability to MikMak-powered where-to-buy conversion. Own the strategy and execution to make products discoverable and shoppable across social commerce, answer engines, and retailer paths to purchase, tying every investment to measurable conversion. Lead digital marketing and media for the myCoke B2B platform, extending MEC's commercial reach into second tier and away-from-home channels.

The Impact You'll Make:

Marketing Technology, Media & Findability: Own TikTok Shop Profit and Loss Statement (P&L) across all MEC brands, including assortment, pricing, promotion, creator and affiliate mechanics, and conversion, treating the platform as a discovery engine that pays for itself.

Marketing Technology, Media & Findability: Lead Answer Engine Optimization, Generative Engine Optimization (AEO/GEO) strategy to make MEC products the answer across Large Language Models (LLMs) and answer engines, tying share of search and share of answer directly to conversion outcomes.

Marketing Technology, Media & Findability: Own MikMak where-to-buy management and measurement, connecting media spend to retailer conversion and eliminating the checkout dead-ends that lose the sale.

Marketing Technology, Media & Findability: Direct media strategy and budget allocation across these emerging channels, funding the highest-converting findability plays and killing the ones that don't move the number

myCoke B2B Marketing & Media: Own myCoke Business to Business (B2B) marketing and media strategy end to end, deepening engagement across second-tier and away-from-home commercial partners. Build and drive the myCoke B2B digital roadmap in partnership with CONA and Coke platform owners, aligning MEC priorities to the shared platform.

myCoke B2B Marketing & Media: Define and deliver the B2B funnel scorecard across findability, consideration, conversion, and loyalty, proving platform Return of Interest (ROI) with metrics field sales can act on. Own the B2B commercial marketing calendar and campaign execution, driving myCoke revenue goals through the platform.

Leadership & Cross-Functional: Build and lead the team, and manage the vendor, agency, and creator-network partnerships that power both pillars, from the mar tech stack to measurement partners.

Leadership & Cross-Functional: Serve as the cross-functional SME connecting brand, sales, the media Centers of Excellence (COE), IT, data management, and finance, and partner directly with the Sr. Director to translate enterprise digital commerce strategy into channel execution.

Who You Are:

Prefer a Bachelor's Degree in the field of -- Business Acumen, Digital Marketing Strategy, or related field of study

Additional Experience Desired: Between 3-5 years of experience in Retail Media, Digital Marketing

Additional Experience Desired: Between 3-5 years of experience in Digital Commerce, Omnichannel experience with a grocery Consumer Packaged Goods (CPG) brand

Computer Skills Desired: Experience in all Microsoft platforms, understanding use of LLMs for project based, understanding of digital media

Experience with TikTok Shop, B2B marketing media campaigns

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range$101,250—$135,000 USD

Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching feature, to help evaluate applications for this role. To learn more see Monster’s privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.

For United States applicants:Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Read our privacy policy here: Privacy Policy

Ready to apply?

You'll be redirected to Monster Energy's application page.