Food & Beverage, Consumer Goods

Senior Brand Manager

Corona, CAHybridFull TimeSenior$107,250–$143,000 /yrPosted 26 days agoVisa sponsorship available

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Required skills

Brand Management
Marketing Plan
Consumer Insights
NielsenIQ
Circana
Numerator
Mintel
Kantar
Brand Strategy
Campaign Development

Nice to have

CPG
Product Marketing
Market Research
Innovation

Role summary

Monster Energy is seeking a Senior Brand Manager to lead brand strategy and execution for its Ultra brand. This role involves partnering with cross-functional teams to develop culture-forward stories, bold campaigns, loyalty programs, and digital activations. The Senior Brand Manager will support the creation of the marketing plan, analyze brand performance using data and insights, and generate consumer marketing programs to drive demand. Responsibilities include managing budgets, developing project workflows, and ensuring brand initiatives are integrated across digital channels. A Bachelor's degree and 5+ years of marketing/brand management experience, preferably in CPG, are required.

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

Some brands follow trends. Monster sets the pace. This is more than a marketing role. It is a chance to steer a brand that dominates shelves, conversations, and occasions worldwide. The Senior Brand Manager partners with insights, digital, sales, and category teams to shape culture‑forward stories and strategies that keep Ultra ahead of the pack. You will support the development of brand strategy, creative tone, bold campaigns, loyalty programs, and digital activations that spark obsession and build connection. From big‑picture strategy to relentless execution, you will drive innovation, manage budgets, and deliver results at the speed of a brand that refuses to slow down.

The Impact You'll Make:

Support the creation and development of the brand marketing plan from strategy to analysis and detailed marketing support informed by data and insights.

Demonstrate a deep understanding of drivers of performance of assigned category and brand. Identify opportunities and issues to drive brand growth and profitability. Responsible for monthly brand performance reporting including Nielsen, VIP and Customer / Business Unit (BU) Performance. Collaborate with insights team to leverage research (historical, secondary) and insights (consumer).

Work with category management, consumer Insights, strategy, commercialization, and the sales team to develop compelling brand selling stories. Generate compelling consumer marketing programs, to drive demand at retail.

Lead the development of campaign and marketing program strategies to ensure brand marketing efforts are targeted, with clear objectives and purpose.

Develop and manage project workflows as it pertains to brand marketing Initiatives.

Ensure the brand initiatives are woven into digital marketing execution through websites, social media, email marketing, videos and digital ads. Develop innovative strategies for consumer loyalty programs and recruiting new consumers

Ensure all projects and programs are accounted for and meet budget parameters.

Develop new news and big ideas for brand programs and projects.

Who You Are:

Bachelor's degree in Business Administration, Marketing, Communications or related field of study preferred

5+ years of experience in marketing, brand management

5+ years of experience in consumer packaged goods (CPG) industry preferred

Proficiency with consumer insights platforms (e.g., NielsenIQ, Circana, Numerator, Mintel, and Kantar) with experience uncovering consumer behaviors, identifying growth opportunities, and informing brand strategy and innovation.

Monster Energy provides competitive total compensation. The estimated annual salary range for this position is listed below. Actual compensation may vary based on skills, qualifications, experience, and work location.

Pay Range$107,250—$143,000 USD

Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching feature, to help evaluate applications for this role. To learn more see Monster’s privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.

For United States applicants:Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Read our privacy policy here: Privacy Policy

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