Food & Beverage, Consumer Goods

Director, Brand Marketing - NOS / Full Throttle Energy

Corona, CAHybridFull TimeDirectorPosted 2 days agoVisa sponsorship available

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Required skills

Brand Strategy
Annual Business Plan
Consumer Targeting
Marketing Investment
Team Leadership
Direct Reports
Media Plan
Creative Development
Production
New Product Launches

Nice to have

Motorsports
Passion for motor sports

Role summary

Monster Energy is seeking a Director, Brand Marketing to lead brand strategy and consumer marketing for NOS Energy and Full Throttle Energy. This role requires a brand builder who can maintain the authenticity of NOS within motorsports and car culture, while grounding Full Throttle with the blue-collar consumer and retail partners. The Director will partner with the Brand GM on long-term strategy and annual planning, manage a high-performing team, oversee media plans and creative production, lead new product launches, and collaborate with shopper and regional marketing teams. The ideal candidate will translate consumer insights into clear positioning and integrated plans, monitor brand health, and drive growth opportunities. A Bachelor's degree in Marketing or related field, 7+ years of marketing/brand management experience, and 5+ years in CPG marketing are preferred.

About Monster Energy:

Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the gamechangers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A Day in the Life:

The Director, Brand Marketing for NOS Energy and Full Throttle Energy will be the strategic engine behind two of the most distinctive brands in the Monster Beverage portfolio. Reporting to the Brand GM, this leader will help shape brand strategy, assist in annual brand planning, and drive consumer marketing that builds equity and accelerates growth. NOS Energy is built on speed, horsepower, and the authenticity of motorsports and car culture, from the asphalt track to the dirt track to the tuner, import, and build communities that live for performance. Full Throttle Energy is the hard-working brand of Americana, built for the blue-collar consumer who gets up early, works hard, and takes pride in the job; it wins as a trade-focused brand where value, availability, and presence at the point of purchase matter most. This role requires a brand builder who can hold both identities with conviction: keeping NOS credible and culturally relevant inside the enthusiast community, and keeping Full Throttle grounded, accessible, and built to win with retail and trade partners. The ideal candidate translates consumer insight into clear positioning, turns strategy into integrated plans, and leads a high-performing team that executes with speed and discipline across media, innovation, and in-market activation.

The Impact You'll Make:

Brand Strategy & Business Planning: Partner with the Brand GM to build the long-term brand strategy and annual business plan for NOS and Full Throttle, including positioning, consumer targeting, portfolio priorities, growth objectives, and marketing investment.

Team Leadership: Manage, coach, and develop the brand marketing team, including direct reports; set priorities, advise on day-to-day brand decisions, and build team capability in strategic thinking and execution.

Annual Media Plan & Production: Work with the GM and creative & media agency partners to develop the annual media plan and oversee creative development and production, ensuring every touchpoint is on-strategy and true to each brand's identity.

New Product Launches: Lead go-to-market planning for new flavors, formats, and innovation, from consumer insight and concept through launch messaging, packaging input, and in-market performance tracking.

Shopper & Regional Marketing Partnership: Partner with the shopper marketing and regional marketing teams to bring brand plans to life in market, aligning retailer programs, merchandising, promotions, and local activations with the brand strategy.

Brand Equity & Performance: Monitor brand health, consumer trends, competitive activity, and syndicated data to measure results, refine plans, and identify new opportunities for growth.

Who You Are:

Bachelor's Degree in the field of Business Administration, Marketing, Communications or related field of study preferred

7+ years of experience in marketing and/or brand management experience

5+ years of experience in consumer packaged goods (CPG) industry preferred, passion for motor sports a plus!

Proficiency with Microsoft Office, Social Media, Click Up, & Nielsen

Strong Cross-functional collaboration with the ability to influence at all levels

Proven leadership and team management experience

Monster Energy uses AI-powered tools, including Greenhouse’s Talent Matching feature, to help evaluate applications for this role. To learn more see Monster’s privacy policy here Privacy Policy or contact Monster at privacy@monsterenergy.com.

For United States applicants:Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThis employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.Read our privacy policy here: Privacy Policy

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