Digital Marketing Strategist
Required skills
- HIPAA
- SEO
- Paid Search
- Paid Social
- Email Marketing
- Organic Social
- Reporting
- Project Management
- Budget Management
Nice to have
- Marketing
- Healthcare experience
Role summary
Mount Nittany Health is seeking a Digital Marketing Strategist to develop and execute digital marketing strategies to enhance brand awareness, patient engagement, and organizational growth. This role involves collaborating with creative services, marketing strategy, and web/IT teams to optimize digital channels, ensuring alignment with patient needs, regulatory standards, and company objectives. The position requires a Bachelor's degree or equivalent experience, with a preference for Marketing or Communications graduates. Candidates must have 5+ years of marketing and communications experience in large organizations, with a proven track record in digital strategy development and implementation, and familiarity with various digital marketing products. Healthcare marketing knowledge, including HIPAA regulations and healthcare consumer behavior, is essential. Strong project management skills are also required.
POSITION SUMMARY
The Digital Marketing Strategist will be responsible for developing and executing comprehensive digital marketing strategies aimed at increasing brand awareness, patient engagement, and driving growth for our healthcare organization. This position will collaborate with cross-functional teams, including creative services, marketing strategy, web and IT, to optimize digital channels and ensure our marketing efforts align with patient needs, regulatory standards, and organizational goals.
MINIMUM REQUIREMENTS
Education:
- Bachelor’s degree or equivalent combination of education and experience.
- Preference will be given to graduates in Marketing, Communications, or a related field.
Experience:
- Five or more years’ experience in marketing and communications for large organizations with formal brand structures.
- Experience with developing and implementing digital strategy.
- Experience with a variety of digital marketing products.
- Healthcare experience preferred.
Knowledge, Skills, Abilities:
- Healthcare marketing knowledge: familiarity with HIPPA regulations, medical terminology and general healthcare consumer behavior.
- Digital Marketing Expertise: SEO, Paid Search, Paid Social, Email Marketing, Organic Social and Reporting
- Project Management: Ability to manage multiple projects and budgets at once.
License/Certification/Registration:
- Valid Driver’s license.
SUPERVISION RECEIVED
Receives supervision from the Digital Marketing Manager.
SUPERVISION GIVEN
No direct reports to supervise.
Why Mount Nittany Health?
At Mount Nittany Health, we provide high-quality patient care with a unique combination of the latest in clinical technology and compassionate medical professionals. We are committed to improving both the quality and availability of healthcare in our region and seek to hire only the best to support the communities we serve.
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