Senior Influencer Marketing Manager (CPG)

We’re looking for a culture-obsessed Senior Influencer Marketing Manager with CPG experience to identify, recruit, and coordinate talent for our social-first campaign work (organic, paid, and always on). Although remote, this role is required to be located within New York City or Los Angeles metro areas.

RESPONSIBILITIES:

Creator Sourcing & Talent Management

End-to-end creator management inclusive of identifying, recruiting and outreaching to talent, managing contract negotiations/redlines, budgets, content review and guiding influencers/creators with their deliverables

Build and cultivate relationships with creators, influencers, managers, and agents

Source UGC and creator talent using platforms like IMAI and your professional network

Maintain a vetted, organized creator roster across paid organic social needs

Match creators to briefs based on brand, tone, platform, and content requirements

Build positive, professional relationships with creators to support long-term collaboration

Support our internal “Movers+Creators” program which houses creators across various areas that M+S will tap into for quick turnaround programs

Creator Communication & Coordination

Manage all creator communication end-to-end, including:

Outreach and onboarding

Brief delivery and clarification

Deadlines and deliverable expectations

Follow-ups and reminders

Ensure creators clearly understand briefs, content requirements, and brand guidelines

Proactively flag risks, delays, or misalignment to internal teams

Coordinate product samples as needed

Deliverables, Deadlines & Quality Control

Responsive to the unpredictable 24/7 nature of social media campaign execution

Set and manage creator deliverables, timelines, and submission requirements

Ensure accurate tracking of creator activity, deliverables, and performance data.

Monitor content to ensure assets are:

Complete

High-quality

On-brief

Delivered on time

Coordinate reshoots, corrections, missing lines, or pronunciation fixes as needed

Ensure creators submit footage in the correct formats and specs for paid and organic use

Contracts, Invoicing & Asset Tracking

Coordinate creator contracts, usage terms, and approvals

Ensure invoicing details are clear, accurate, and submitted on time

Track asset delivery status and usage rights across paid and organic channels

Partner with internal teams to ensure assets are stored, labeled, and accessible

Cross-Functional Collaboration

Collaborate and work cross-functionally with Creative, Strategy, Production and Business Partnership teams to ensure influencer initiatives are aligned with wider campaign and client goals.

Ensure creator outputs align with strategic intent, brand voice, and platform needs

Trends & Culture

Stay up to date on the latest influencer marketing trends across all social media platforms, with an emphasis on TikTok and FTC compliance requirements

Regularly analyze the competition and other best-in-class brands to inspire new ideas and executions – especially in new platform innovations

Contribute to team brainstorms and creative campaign ideation

Required Skills & Qualifications

Experience managing influencer & creator partnerships of all following sizes

Strong organizational and project management skills

Clear, confident written communication

Familiarity with short-form video content (TikTok, Reels, Shorts)

Ability to manage multiple creators and deadlines simultaneously

QUALIFICATIONS

5+ years of experience in Creator Marketing/Influencer Marketing on social-first campaigns

Experience working with a wide variety of creators & influencers across a variety of categories (from nano creators to Macro creators)

Strong organizational skills with attention to detail and follow-through

Ability to manage multiple timelines, campaigns, and creator relationships simultaneously

Exceptional creative brainstorming skills, with the ability to present strong ideas with confidence

Resourceful, proactive self-starter comfortable taking initiative in fast-paced environments

Clear written and verbal communication skills, particularly in creator-facing contexts

Ability to collaborate effectively across teams and support senior leaders

Deep passion for TikTok; experience with TikTok influencers a big plus but not required

Passion for delighting clients and going above & beyond

Keen eye for detail with the foresight to think about the bigger picture

Deeply curious and passionate about the creator economy, with a pulse on major trends and shifts within the industry

Spreads joy!

We look forward to hearing from you! 🎵💃

BASE SALARY RANGE

Our estimated range for this role is $100,000-110,000*

*Don’t let this range drive your decision to apply. Actual compensation packages are based on the level of skill and experience each candidate brings to their role. Similarly, there might also be a more senior or junior position available, that would be a better fit with your expertise. For example, a person may apply for a Senior Creative Producer role, and we may assess that their skills are at the Creative Producer level. Each level has its own compensation range.

At Movers+Shakers, we pride ourselves on competitive salaries, and we work hard to ensure there is pay equity across the company. We welcome open and honest conversations about compensation in all of our initial calls. We look forward to meeting you!