Senior Paid Social Strategist (Meta)
Required skills
- Meta Ads Manager
- Meta strategy
- paid social
- DTC
- e-commerce
- ROAS
- CPA
- MER
- pixel
- CAPI
Nice to have
- premium
- luxury
- high-growth brand
- TikTok
- Connected TV
- email marketing
Role summary
MVR Digital is seeking a Senior Paid Social Strategist with deep Meta expertise to manage strategy and execution for premium and luxury DTC e-commerce brands. This hands-on role involves daily campaign management in Ads Manager, budget oversight ($100K+ monthly spend), tracking configuration, creative testing, and client communication. The strategist will also support other channels, mentor junior buyers, and ensure quality control. Requires 4+ years of paid social experience, fluency in Meta platforms and analytics tools (GA4, Looker Studio), and strong client-facing communication skills. The position is full-time, contract, and remote.
Job Overview
MVR Digital is hiring a Senior Paid Social Strategist to own Meta strategy and execution for a portfolio of premium and luxury DTC brands. This is a hands-on role. You will be in Ads Manager daily building, testing, and scaling campaigns, and you will also be the person who sets the strategy and defends it on a client call.
About the Company
MVR Digital is a performance marketing agency with hubs in NYC, Chicago, and Denver, working with premium and luxury DTC and e-commerce brands to grow profitably online. Adweek named us one of the Fastest Growing Agencies. We work across Meta, Google, TikTok, and Connected TV, plus email, creative, and landing pages. The team is fully remote, direct, and obsessed with results.
Our Values
- Act Like an Owner
- Clarity over Complexity
- Serve Clients' Best Interest
- We Win Together, We Lose Together
- Data-Informed, Human-Led
What You Will Do
- Own Meta strategy and day-to-day execution across a portfolio of DTC accounts, including build, structure, budget pacing, testing, and scaling decisions
- Manage $100K+ per month in Meta spend against ROAS, CPA, and MER targets
- Configure and QA tracking yourself: pixel, CAPI, event quality, catalog and feed health
- Run structured creative testing. Brief creative, critique what comes back, and connect creative performance to what you do in-platform
- Support Google, TikTok, and other channels where they affect your accounts, and hold a point of view on cross-channel budget allocation
- Lead the paid social portion of client calls. Explain performance clearly, bring a recommendation, and push back when a request will not serve the client
- Mentor junior buyers and act as the QA gate for paid social work before it goes live
What We Are Looking For
- 4+ years hands-on paid social, agency or high-growth brand side
- Deep Meta expertise: Advantage+, CBO, signal quality, CAPI, incrementality
- Personally owned $100K+ monthly budgets with documented efficiency gains
- DTC or e-commerce ownership. Premium or luxury AOV experience is a strong differentiator
- Working Google Ads knowledge. You do not need Google depth, but you need to speak to it credibly
- GA4, Looker Studio, and attribution fluency
- Fluent, confident English and strong client communication. This role is client-facing
- Comfortable in a fast-moving remote environment with multiple accounts
Perks and Benefits
- Paid time off
- Paid company holidays
- Flexible Fridays
- Remote first collaboration
- Quarterly performance bonus potential
Role Details
- Full time, contract
- Location: remote
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