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Digital Marketing Agency, E-commerce Services, Consulting
Paid Media Specialist (Meta)
RemoteRemoteFull TimePosted 1 month agoHidden Gem · Himalayas
Required skills
- Meta Ads Manager
- Business Suite
- audience segmentation
- retargeting
- lookalike audiences
- campaign data
- data-driven decisions
- A/B testing
Nice to have
- Google Ads
- TikTok Ads
Role summary
Seeking a Paid Media Specialist with expertise in Meta platforms (Facebook, Instagram) to manage and optimize advertising campaigns. Responsibilities include developing strategies, conducting audience research, crafting ad creatives, analyzing performance, managing budgets, and reporting to stakeholders. Requires proven experience with Meta Ads Manager, audience segmentation, and strong analytical skills. Familiarity with other paid media platforms and Meta Blueprint certification are a plus. This is a permanent, remote, full-time position.
Category: Advertising Location: We are seeking a skilled and results-driven Paid Media Specialist (Meta) to oversee, manage, and optimize advertising campaigns on Meta platforms (Facebook, Instagram, etc.). The ideal candidate has a strong understanding of Meta’s ad products, audience targeting, and analytics tools, with the ability to translate marketing goals into effective campaigns that drive measurable results.
Key Responsibilities
- Develop, implement, and manage Meta ad campaigns that align with business objectives.
- Conduct audience research and create detailed targeting strategies to reach the right users.
- Craft compelling ad creatives, including visuals and copy, in collaboration with the design and content teams.
- Monitor and analyze campaign performance, providing insights and recommendations for optimization.
- Manage ad budgets, ensuring efficient allocation of resources to maximize ROI.
- Stay updated with Meta’s latest advertising trends, tools, and platform updates.
- Generate regular performance reports to communicate results and insights to stakeholders.
- Conduct A/B testing to identify the most effective strategies for ad placement, messaging, and design.
Requirements
- Proven experience managing Meta advertising campaigns (minimum of 2-3 years preferred).
- Strong knowledge of Meta Ads Manager, Business Suite, and analytics tools.
- Experience with audience segmentation, retargeting, and lookalike audiences.
- Excellent analytical skills with the ability to interpret campaign data and make data-driven decisions.
- Strong communication skills, both written and verbal.
- Familiarity with other paid media platforms is a plus (Google Ads, TikTok Ads, etc.).
- Certification in Meta Advertising (e.g., Meta Blueprint) is a plus.
- Ability to work in a fast-paced environment and meet tight deadlines.
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- Camera with at least 1080p resolution
Benefits
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
Originally posted on Himalayas
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