Category Marketing Manager

Job Description

The responsibility of the Category Marketing team is to develop long and short term strategy and business positions for NAPA’s merchandise departments. This position will serve as the main point of contact between the Category Merchandising team and the NAPA Marketing team. This role will have the primary responsibility to manage strategic development and cross-functional communications for their respective category department.

Key Responsibilities

• Manage Category Marketing Budget
• Develop Marketing Plan: Develop annual strategic marketing plan and regular updates for assigned merchandise categories based on competitive analysis, consumer input, financial data, input from Marketing and Category leadership, and business goals
• Ensure all programs are designed with a full funnel customer journey that leverages the accessible marketing channels across owned, earned, shared, and paid while ensuring no dead ends for our customers
• Participate in strategic updates with suppliers on NAPA overall marketing initiatives
• Work with creative to develop core creative idea (if necessary)
• Work with category team to generate incremental marketing dollars from supplier marketing teams
• Project Management: Serve as primary liaison between Category team and other internal and external partners
• Collaborative: Ability to prioritize needs across multiple stakeholders

Qualifications

• 6+ years of relevant experience (marketing experience at a retail company, B2B marketing)
• Familiarity with integrated marketing plans and creative asset briefs
• Data-driven mindset and ability to leverage analysis to make business recommendations
• Experience managing projects and working with cross-functional stakeholders
• Highly organized and able to define and sequence strategic priorities

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