Account Executive
Required skills
- Marketing
- Advertising
- Mass Communications
- sales
- media field
- driver's license
- computers
- telephones
- copiers
- scanners
Role summary
The Sales Account Executive is responsible for generating advertising revenue by engaging with established agencies and new prospects, persuading them of the benefits of television advertising. This role involves implementing strategies to achieve revenue goals, building relationships within the local business community, making sales calls, managing existing accounts, and developing new ones. The Account Executive will prepare and deliver sales presentations, explain advertising's impact on client products/services, provide rate information, and collaborate on developing advertisements and schedules. A Bachelor's degree in a related field or equivalent experience, along with at least one year of sales experience (preferably in media), is required.
The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
- Implements strategies to consistently grow revenue and exceed revenue goals.
- Establishes credible relationships with local business community.
- Makes sales calls on existing and prospective clients.
- Maintains assigned accounts and develops new accounts.
- Prepares and delivers sales presentations to clients.
- Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
- Provides clients with information regarding rates for advertising placement in all media.
- Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
- Works with clients and station personnel to develop advertisements.
- Performs other duties as assigned.
Requirements & Skills:
- Bachelor’s degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
- Minimum one year’s experience in sales, preferably in the media field.
- Valid driver’s license with an acceptable driving record.
- Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
- Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
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