Health & Wellness, Nutritional Supplements, Nutraceuticals

Sr. Manager, Shopper Marketing

RemoteRemoteFull TimeSeniorPosted 2 months agoVisa sponsorship available

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Required skills

shopper marketing
retail marketing
omnichannel
path to purchase
shopper insights
retail media
KPIs
content strategy
PDP strategy
asset management

Nice to have

VMS
CPG
high-growth

Role summary

Nordic Naturals, a leading Omega 3 brand, seeks a Senior Manager of Shopper Marketing to bridge brand strategy and retail channels. This role will own consumer-facing retail executions, elevate shopper and customer activations, build internal sales capabilities, and deliver retail strategies. The position collaborates with Channel Marketing, focusing on consumer-targeted strategy and activation while Channel Marketing handles customer-focused efforts. Responsibilities include developing the consumer path to purchase framework, acting as the primary Marketing partner to Sales, designing shopper marketing initiatives, leading conversion strategies across digital and physical retail, owning retail media strategy, and managing retail content and PDP strategy. The role requires data-driven measurement, KPI tracking, and translating complex data into outcome-based shopper solutions. A Bachelor's degree in Marketing or Business is required, with a preference for experience in high-growth VMS or CPG.

Location: Remote or On-Site

Salary: 130K - 160K

About Nordic Naturals

At Nordic Naturals, we take pride in crafting foundational nutrients to help people all over the world live healthy lives. Our mission is to give people, pets, and families the highest-quality nutrients possible to be well and support optimal health. This seemingly simple mission of global health relies on a dedicated team of motivated employees who share our passion for nutrition and wellness. Join us and discover how rewarding it can be to make a living while contributing to a truly great cause.

Position Summary

Nordic Naturals is seeking a high-energy, strategic Sr. Manager of Shopper Marketing to join our brand team. This role is critical in bridging the gap between brand strategy and our retail channels and will own all consumer facing retail executions. This role will be responsible for elevating shopper and customer activations, building internal capabilities to step-change our partnership with sales, and delivering retail strategies to support key channels and accounts.

Functioning as the main bridge between sales and marketing, this role collaborates closely with the newly established Channel Marketing Manager within the Sales team. While both positions jointly oversee retail initiatives, this role specifically drives the consumer-targeted strategy and activation, whereas Channel Marketing handles customer- and retailer-focused efforts.

Essential Functions & Core Responsibilities

Strategy & Sales Enablement

Develop the consumer 'path to purchase' brand framework, translating shopper insights and segmentation into actionable, retailer-specific strategies that drive conversion across the omnichannel ecosystem.

Act as the primary Marketing partner to Sales, establishing the brand-led retail strategy and tactics that differentiate Nordic Naturals at the point of sale.

Collaborate with sales to outline retailer / channel prioritization matrix

Develop and deploy support playbooks for new product launches, distribution expansion, and velocity acceleration at key retailers/channels.

Build best-in-class, strategy-first customer-facing materials and selling stories for key retailer meetings, ensuring alignment between brand objectives and retail execution.

Shopper Marketing & Omnichannel Activation

Design and execute high-impact shopper marketing initiatives that bring together brand activations, retailer moments and consumer seasonal relevancy

Lead conversion strategies across digital and physical retail touchpoints, optimizing the shopper experience

Own the end-to-end retail media strategy, managing investment and execution across retailer platforms to drive reach, conversion, and ROAS.

Leverage shopper journey insights to drive basket build and new-to-brand (NTB) consumer acquisition.

Own end-to-end retail content and PDP strategy, including asset management and cross-functional collaboration to optimize presence on Amazon and .com.

Insights & Performance

Data-Driven Measurement: Define and track KPIs across both digital and physical activations

Translate complex data into retail-specific "Healthspan" storytelling that shifts merchandising from ingredient education to outcome-based shopper solutions.

Active budget management to maximize impact of strategies

Position Qualifications

Strategic Thinking: Ability to initiate marketing-led, strategy-first annual planning processes for retail.

Omnichannel Expertise: Deep understanding of the Path to Purchase across FDM, Natural, Costco, and E-tail channels.

Collaboration: Proven track record of building internal capabilities to improve sales support and cross-functional alignment.

Experience: Previous experience in high-growth VMS (Vitamins, Minerals, Supplements) or consumer-packaged goods (CPG) is highly preferred.

Education: Bachelor’s degree in Marketing, Business, or a related field.

Benefits

Eligible employees may be offered a comprehensive benefits package, which may include medical, dental, vision, retirement benefits, paid time off, paid holidays, and other company-sponsored programs. Eligibility and offerings are subject to applicable plan documents and employment status.

Physical Demands – Manufacturing

This position operates on an active plant floor, requiring candidates to remain stationary or move throughout the facility for shifts up to 8–10 hours. Essential duties involve positioning self to operate tools, using fine motor dexterity to adjust components, and lifting or transferring materials weighing 10-50 pounds depending on the position. Work is performed in a manufacturing environment requiring strict compliance with mandatory safety protocols and Personal Protective Equipment (PPE).

California Applicants

The compensation range above applies to work performed in California and represents the employer’s good-faith estimate of the expected salary or hourly wage range for the position.

Equal Employment Opportunity

We are an equal opportunity employer committed to providing a workplace free from discrimination and harassment. We consider qualified applicants without regard to legally protected characteristics under applicable federal, state, or local law.

Reasonable Accommodations Statement

To accomplish this job successfully, an individual must be able to perform, with or without reasonable accommodation, each essential function satisfactorily. Reasonable accommodations may be made to help enable qualified individuals with disabilities to perform the essential functions.

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