Sales Development Analyst

DNA Genotek, a part of OraSure Technologies Inc. (OTI), develops products that optimize ease of collection and provide superior samples. DNA provides proven performance for those requiring high-quality biological samples for nucleic acid testing. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market.

Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions. 

It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.

Overview

DNA Genotek products are marketed worldwide and support thousands of customers as they achieve breakthroughs in genomic and microbiome research, in diagnostics laboratories, in the pharmaceutical industry, in companion animal genomics and in personalized medicine. This job posting is to hire for an existing vacancy. 

The Sales Development Analyst is responsible for driving revenue-generating activities across lead qualifications, prospect engagement, CRM data quality, and eCommerce Customer Onboarding.

This role helps connect Marketing, Sales, eCommerce and Commercial Operations by ensuring leads, customer onboarding activities and commercial data are managed consistently, actioned efficiently and visible through appropriate systems and reporting. The role focuses on business growth, customer acquisition, and data quality.

Snapshot of Responsibilities:

Review, qualify, prioritize, and route marketing-generated leads in alignment with agreed qualification criteria, sales coverage, and follow-up expectations.

Prospect and account research.

Support strategic outbound campaigns and product launch initiatives.

Follow up with webinar, tradeshow, and campaign responders.

Maintain CRM hygiene and data quality standards by ensuring lead, contact, account, activity, and onboarding information is complete, accurate, and consistently updated.

Identify duplicates and data inconsistencies in CRM

Partner with Account Managers and Business Development teams to accelerate opportunity creation.

Identify duplicates and data inconsistencies.

Support account and contact data cleanup initiatives.

Assist with reporting and data validation activities supporting sales execution.

Monitor lead progression and sales engagement activity to identify routing issues, ownership discrepancies, stalled opportunities, and follow-up gaps.

Partner with Account Managers, Business Development Managers, Sales Management, and other stakeholders to ensure opportunities are routed appropriately and customer engagement expectations are met.

Serve as a point of coordination for resolving lead routing exceptions, ownership conflicts, and process breakdowns that could negatively impact customer experience, pipeline development, or revenue generation.

eCommerce Customer Onboarding

Support customer onboarding through initial account setup.

Assist customers with eCommerce platform adoption.

Help customers navigate first-order processes.

Partner with internal teams to remove onboarding barriers.

Track onboarding progress and identify opportunities for process improvement.

Support initiatives that increase eCommerce revenue and customer adoption.

Sales Development Requests

Execute approved sales development and commercial operations projects that support lead generation, customer acquisition, eCommerce adoption, data quality, or commercial process improvement.

Support targeted prospecting and research initiatives.

Participate in strategic growth projects and product launch campaigns as assigned.

Additional

Participate in sales, marketing, and product training.

Represent the company at conferences and industry events as required.

Assist with special projects supporting revenue growth and eCommerce initiatives.

Partner with Marketing Operations to identify opportunities to automate manual intake or improve triage, routing, and follow-up processes.

What You Bring:

Bachelor’s Degree in Science, Business, Communications, Marketing, or relevant industry experience.

1-2 years of previous sales or sales development experience and an interest in business and/or marketing.

Proven research skills with the ability to filter critical information.

Ability to take direction, work independently as well as collaborate with cross-functional teams.

Proficient in the use of Microsoft Office applications

Previous experience working with Salesforce will be considered an asset.

Must be comfortable with phone and communications with customers.

Exceptional communication skills, both oral and written

High level of integrity and strong commitment to building a successful company.

Previous experience in sales development, sales operations, marketing operations, revenue operations, customer onboarding, or commercial analytics preferred.

The base salary range for this full-time position is $45,000 - $75,000 in local currency. The range displayed on the job posting reflects the minimum and maximum base salary for the position, based on our defined salary pay ranges. Our ranges are broad to account for differences in roles, performance, experience, skillsets, education and business needs and individual pay is determined by a variety of factors. 

OTI encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate. We apply a rigorous, consistent, and equitable standard to the assessment of all candidates, regardless of race, color, national origin, sex (including pregnancy), sexual orientation, gender identity, disability status, age, religion, veteran status or any other protected characteristic. We are committed to creating a diverse and inclusive environment where all employees are welcomed and belong. 

What we have to offer:

- Highly competitive Health, Dental and Vision Coverage for you, your spouse and your dependents

- Disability and Life Insurance Benefits

- RRSP plan with company-matching contributions 

- Generous paid time-off, including vacation days, sick days, additional company wide paid days off and personal days

- Maternity Leave and Parental Leave Coverage 

- Adoption benefit for parents adopting a child

- Employee Referral Program– you may be eligible for a cash bonus if your referrals are hired

- Employee Assistance Program 

- Employee Service Recognition

- Annual Fitness Reimbursement

- Job-related Training Programs 

- Ability to participate in Teams, Committees, Events and Clubs

- Depending on the role you may be eligible to work in a hybrid environment or fully remotely

- Free Onsite Parking

Please note, the above applies to full-time permanent positions.

Culture, People & Community 

OTI recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and OraSure employees. As such, we have committees designed to address this, including: 

- LIVE IT Committee – committed to creating an environment that embodies our values

- All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and a mentorship program 

- Wellness Committee empowers colleagues to make critical decisions to improve and protect health 

- Sustainability Committee aims to minimize impact on the environment 

- Social Committee who organize and run events for both remote and onsite employees, to create connection and community 

At DNA Genotek, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of citizenship, race, place of origin, ethnic origin, colour, ancestry, disability, age, creed, sex/pregnancy, family status, marital status, sexual orientation, gender identity, gender expression, and record of offences (in employment), or any other characteristic protected by law with regard to any employment practices.

OTI aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, OTI and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request. If you require disability-related accommodation during the recruitment process, please contact Lauren Gray at lauren.wildfang@dnagenotek.com. OTI will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.