Business Development & Marketing Liaison
Required skills
- business development
- marketing
- liaison
- skilled nursing
- post-acute care
- rehabilitation
- healthcare referrals
- relationship building
- new opportunities
- hospitals
Nice to have
- healthcare marketing
- admissions
- community relations
- home health
- hospice
- senior healthcare
Role summary
Victorian Post Acute is seeking a Business Development & Marketing Liaison for their Skilled Nursing & Rehabilitation facility. This role focuses on growing census by building strong relationships with healthcare referral sources such as hospitals, physicians, and managed care organizations. The ideal candidate will develop and maintain referral pipelines, promote services, identify new business opportunities, and track market trends. Responsibilities include community outreach, event participation, and collaborating with internal teams. The position requires excellent communication, organization, and self-motivation, with a strong preference for candidates with prior healthcare marketing, business development, or admissions experience in the post-acute care sector.
Business Development & Marketing Liaison - Skilled Nursing
Victorian Post Acute | Skilled Nursing & Rehabilitation
Compensation: $100K - $150K per year + Performance Bonus
Victorian Post Acute is seeking a motivated, outgoing, and results-driven Business Development & Marketing Liaison to join our team and help grow our census through strong relationships with hospitals, physicians, discharge planners, case managers, managed care organizations, and community partners.
This is a hands-on business development position for someone who understands healthcare referrals and is passionate about building relationships and creating new opportunities for a skilled nursing and rehabilitation facility.
The ideal candidate is a strong communicator, self-motivated, highly organized, and comfortable spending time in the community developing referral relationships.
What You'll Do
Develop and maintain strong relationships with hospitals, physicians, medical groups, managed care organizations, home health agencies, assisted living communities, and other healthcare referral sources.
Build and maintain a consistent referral pipeline to support census growth.
Meet regularly with hospital discharge planners, case managers, social workers, physicians, and other key referral partners.
Promote Victorian Post Acute's skilled nursing and rehabilitation services to current and prospective referral sources.
Conduct regular hospital, physician office, healthcare community, and referral-source visits.
Identify new business opportunities and develop strategies to increase referrals and admissions.
Maintain consistent communication with referral partners and follow up on prospective referrals.
Track referral activity, admissions, market trends, and business development efforts.
Identify opportunities to strengthen Victorian Post Acute's presence within the local healthcare community.
Coordinate and participate in facility tours, community events, health fairs, educational events, and other outreach activities.
Work closely with the Administrator, Admissions, Nursing, Social Services, and Rehabilitation teams to ensure a strong referral and admissions process.
Monitor competitor activity and local market trends.
Develop and implement creative marketing strategies to increase facility awareness and census.
Represent Victorian Post Acute professionally throughout the healthcare community.
Provide regular updates to leadership regarding referral activity, market opportunities, and progress toward census goals.
What We're Looking For
Previous experience in healthcare marketing, business development, admissions, or community relations preferred.
Skilled nursing, post-acute, rehabilitation, hospital, home health, hospice, or senior healthcare experience strongly preferred.
Established relationships with hospitals, physicians, discharge planners, case managers, or other healthcare referral sources is a strong plus.
Proven ability to develop relationships and generate new business.
Excellent communication, presentation, and interpersonal skills.
Highly organized with strong follow-up skills.
Self-motivated and comfortable working independently in a field-based role.
Professional appearance and strong representation of the facility and organization.
Familiarity with healthcare terminology and the post-acute care referral process.
Ability to travel locally for business development activities.
What Success Looks Like
The successful candidate will help Victorian Post Acute:
Increase qualified referrals
Build and strengthen hospital and community relationships
Increase admissions and census
Develop new referral sources
Improve referral-source retention and engagement
Increase awareness of Victorian Post Acute within the local healthcare community
Compensation & Opportunities
$100K-$150K annually, depending on experience
Performance-based bonus opportunities available.
We are looking for someone who is not simply interested in marketing a facility—but someone who can build relationships, open doors, generate referrals, and help grow the business.
If you are an energetic healthcare business development professional who enjoys networking and making a measurable impact, we would love to hear from you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.
