Paid Media Strategist - 100% Remote

1.

Campaign Strategy & Performance

• Develop, launch, andoptimizepaid advertising campaigns across search, display, and other advertising solutions.
• Translate client business goals, target audiences, competitive positioning, and market opportunities into comprehensive paid media strategies.
• Build andoptimizeaccount structures, audience targeting, bidding strategies, budget allocation plans, and testing frameworks designed to maximize performance. 
• Continuouslymonitorcampaign performance andidentifyopportunities to improve lead generation, traffic quality, conversion volume, cost efficiency, and return on advertising spend.
• Lead ongoing optimization initiatives, including keyword expansion, audience refinement, bid adjustments, creative testing, landing page recommendations, and budget reallocation. 
• Proactivelyidentifyperformance risks, market shifts, competitive threats, or platform changes and implement mitigation strategies.
• Analyze and interpret campaign results toidentifytrends, opportunities, and areas for improvement.
• Develop advertising copy, image assets, banners, video assets, and creative concepts that support campaign performance.

2.

Growth & Client Success

• Lead client-facing consultations, performance reviews, and strategic planning discussions to communicate results, insights, and recommendations.
• Serve as a trusted advisor to clients by translating campaign performanceinto clear business outcomes, helping clients understand the impact of their investments and the opportunities ahead.
• Identifyopportunities to expand product adoption, increase advertising investment, and introduce new digital marketing solutions that support client growth.
• Partner closely with Salesand other cross-functional teams to support renewals, upsell opportunities, client presentations, and revenue growth initiatives.

3.

Technical Expertise & Problem Solving

• Ensure the accuracy and integrity of campaign implementation, tracking configuration, conversion measurement, account settings, and reporting systems. 
• Troubleshoot and resolve campaign delivery issues, tracking discrepancies, website-related challenges, conversion problems, and platform-specific concerns. 
• Stay current with industry trends, platform updates, automation capabilities, AI-driven advertising solutions, and emerging best practices. 
• Support the development and sharing of internal knowledge, process improvements, and advertising standards across the broader team.

Education, Experience and Technical skills

• College or university degree in Marketing, Communications, DigitalMarketing, Business, ora relatedfield, or equivalent relevant experience.
• Minimum two(2)years of experience managing andoptimizingpaid digital advertising campaigns, preferably in an agency, multi-client, or portfolio-based environment.
• Experience working directly with clients in a consultative, account management, or strategic advisory capacity.
• Strongexpertisein Google Ads and/orMicrosoft Advertising platforms.
• Experience with Google Tag Manager,Google Analytics 4 (GA4),and/orconversion tracking implementations.

Soft Skills and Competencies

• Excellent analytical skills with the ability to translate data into actionable business recommendations.
• Strong presentation, communication, and relationship-building skills.
• Ability to manage multiple priorities and client accounts in a fast-paced environment.
• Strong problem-solving skills and attention to detail.
• This position involves DAILY interactions with clients or internal and/or external professionals at the national level. Therefore, BILINGUALISM in French and English is required.