Software, SaaS, Document Management, Sales Enablement, FinTech, Business Services

Senior Product Marketing Manager, Workflows

RemoteRemoteFull TimeSenior$140,000–$160,000 /yrPosted 2 days ago

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Required skills

go-to-market strategy
product pillars
agreement platform
AI story
automation
auditable
trustworthy
R&D partnership
roadmap decisions
customer evidence

Nice to have

kind co-workers
creative virtual team-bonding events
global team
feedback
professional development
personal development

Role summary

PandaDoc is seeking a Senior Product Marketing Manager, Workflows to lead the go-to-market strategy for a core product pillar focused on guiding customers from document creation to completion. This role involves understanding customer jobs, developing workflow narratives, positioning AI capabilities, and partnering with Product and R&D on roadmap decisions. The ideal candidate will shape product discovery, website presence, and sales enablement, ensuring clear, value-focused language. Responsibilities include planning impactful product launches, driving adoption, and measuring success. The role requires 5+ years of marketing experience, with at least 3 in B2B SaaS product marketing, including experience with workflow or automation software and hands-on AI fluency. Strong customer research and measurement discipline are essential.

PandaDoc is looking for a Senior Product Marketing Manager, Workflows to own the go-to-market strategy for one of the core product pillars in our 2027 strategy. Workflows guide customers from a blank page to a finished agreement. They also form the foundation for agents that prepare, route, and complete agreements on a customer's behalf.

A sales rep who rebuilds the same proposal for the fifth time this month is a rep who is not selling. Workflows give that rep a better starting point. We need a PMM who can prove that value to buyers who have never thought of a document as a process.

In This Role, You Will

Start with the customer's job. Workflows only matter when they solve a problem customers already have. You will run research that maps real jobs, such as proposals, simple contracts, quotes, and renewals, to specific workflows. You will push back when a feature is easier to describe than to solve a problem.

Own the workflow narrative. You will build positioning and messaging for workflows as a product family. You will explain how each workflow fits into the broader agreement platform.

Lead the AI story for workflows. Workflows are where agents will start working in PandaDoc. You will define how we talk about what agents prepare, what customers approve, and how we make automation auditable and trustworthy. The principle that AI prepares and people commit will guide that work.

Partner with Product and R&D from the start. You will work with the R&D lead to decide which workflows we build, sequence launches, and define success before anything ships. You will bring customer and market evidence into roadmap decisions.

Build how workflows are found and sold. Workflows need to be easy to discover and easy to sell. You will shape how they appear in the product, on our website, and in Sales enablement. You will keep the language written for the end user, with a focus on value.

Launch changes customers can feel. When a workflow changes how someone works, an email is not enough. You will plan launches with in-product guidance, training, and proactive communication. You will define kill criteria and success metrics before launch.

Drive adoption and expansion. You will find where workflows create the most value, build proof points with customers, and run campaigns that move accounts from one workflow to several.

You'll Have

5+ years in marketing, with at least 3 in B2B SaaS product marketing, including experience marketing to business users and operators.

Experience marketing workflow, automation, or process software. You know how buyers think about approvals, handoffs, and business processes, and you can explain them simply.

Hands-on AI fluency. You use AI in your own work to research, draft, and test ideas. You can tell a skeptical operations leader where AI speeds up a process and where a person still needs to review the output.

Customer research chops. You have run interviews or studies that changed a product decision, and you can show the before and after.

A bias for ownership and comfort in a messy environment. You start before the plan is complete. You have shipped work with no playbook, made calls on incomplete data, and corrected course in market. You can name the first three things you did when no one was there to ask.

Discipline on measurement. You set success metrics and kill criteria before launch, and you work with the data team to validate them.

The annual range is $140k - $160k. Company Overview:

PandaDoc empowers more than 65,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com

Company Culture:

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits:

An honest, open culture that emphasizes feedback and promotes professional and personal development

An opportunity to work with a global team, distributed worldwide

6 self care days per year

Opportunity to participate in SPIF (sales contests) monthly!

Incredible promotion opportunities

And much more!

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Application deadline: 01/30/2027

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