Software, SaaS, Document Management, Sales Enablement, FinTech, Business Services

Senior Product Marketing Manager, CPQ

RemoteRemoteFull TimeSenior$140,000–$160,000 /yrPosted 2 days ago

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Required skills

CPQ
Go-to-Market Strategy
Product Marketing
AI Positioning
Sales Leaders
RevOps Professionals
ROI
Implementation Speed
Competitive Differentiation
Business Buyer

Nice to have

Sales Tech
Revenue Operations
Quote-to-Cash

Role summary

PandaDoc seeks a Senior Product Marketing Manager, CPQ to lead the go-to-market strategy for its CPQ product line within the document workflow and revenue operations suite. This role focuses on marketing a product that enhances sales velocity and deal size, requiring a deep understanding of CPQ's strategic value. The PMM will collaborate with Product and Sales leadership to define positioning, messaging, and campaigns targeting Sales leaders and RevOps professionals, emphasizing ROI, implementation speed, and competitive differentiation. A key responsibility includes leading AI positioning for CPQ, translating AI features into tangible business outcomes. The role involves influencing the product roadmap, owning the narrative for SMB buyers, partnering with demand generation on campaigns, enabling sales teams, and driving post-launch adoption and expansion. The ideal candidate has 5+ years in marketing, with at least 3 in B2B SaaS product marketing, and hands-on fluency with AI tools.

PandaDoc is looking for a Senior Product Marketing Manager, CPQ to own the go-to-market strategy for a critical product line in our document workflow and revenue operations suite. CPQ (Configure-Price-Quote) is how we help sales teams close deals faster and expand ACV. It is a strategic revenue engine, and we need a PMM who understands how to market a product that moves the needle on sales velocity and deal size.

You'll work directly with our CPQ product team and Sales leadership to define positioning, messaging, and campaigns that resonate with Sales leaders and RevOps professionals who are evaluating whether to build vs. buy. Our buyers need to see clear ROI, implementation speed, and competitive differentiation before they commit. You'll run a dual-track GTM motion that speaks to both the business buyer who owns the budget and the technical operator who will configure and manage the system.

In This Role, You Will

Own the CPQ GTM strategy. From influencing the roadmap to post-launch adoption and expansion, you're the connective tissue between Product and the market. You define who we're building for, why it matters, and how we win against entrenched competitors.

Lead AI positioning for CPQ. AI is changing how sales teams configure, price, and approve quotes. You will translate what our AI features do into outcomes a RevOps leader can defend to a CFO. You will set the standard for accuracy and trust in every claim we make about them.

Partner deeply with Product. You'll be in the room early, bringing customer data, competitive intelligence, and market feedback to roadmap conversations. You will advocate for capabilities that unlock commercial opportunity and help co-author product strategy.

Own our narrative. Our buyers are Sales leaders and RevOps at SMB companies who evaluate CPQ based on ROI, implementation timeline, and competitive positioning. You will build positioning that converts budget holders and technical operators who influence the decision.

Partner with demand gen to develop and execute campaigns. You will help define the campaign vision: audience segmentation, demand hypothesis, and content topics, and working with our demand gen team help deliver sales pipeline.

Enable Sales to sell and expand. You build the tools that help revenue teams have confident conversations and partner with Sales on win/loss analysis to continuously sharpen positioning and identify gaps.

Drive post-launch adoption and expansion. CPQ is only valuable if it's adopted and used. You will work with Customer Success and Sales to identify expansion use cases, build case studies, and drive adoption campaigns that help customers realize ROI.

You'll Have

5+ years in marketing, with at least 3 in B2B SaaS product marketing with demonstrated experience marketing to business buyers (Sales Ops, RevOps, Finance, IT) and technical operators.

Hands-on fluency with AI tools. You use AI daily to draft, analyze, and test ideas, and you know where it fails. You can explain to a skeptical buyer where AI speeds up a quote process and where a person still needs to check the output.

Content strategy and direction chops. You've identified what assets need to exist, written the brief, set the quality bar, and coordinated subject matter experts to produce output that's both credible and compelling. You write clearly, you know what lands with business and technical audiences, and you can show the work.

Campaign planning and demand gen collaboration experience. You've developed campaign strategy with a clear demand hypothesis, defined the content topics and offer, and partnered with demand gen to translate strategy into the right channel mix and execution plan. You know the difference between leading a campaign and micromanaging channels.

Progress before the plan is finished. CPQ does not have a playbook yet. You will write the first version of the brief, make positioning calls with incomplete data, and correct course in market. You have shipped work without a process to lean on, and you can name the first three things you did when no one was there to ask.

Evidence of taking a half-built program to launch. Examples where you inherited unclear scope, defined the work yourself, and delivered results others could measure.

Experience marketing to or working alongside sales and operations professionals is a strong plus. Experience in sales tech, revenue operations, or quote-to-cash workflows is valuable.

The annual range is $140k-$160k.

Company Overview:

PandaDoc empowers more than 65,000 growing organizations to thrive by taking the work out of document workflow. PandaDoc provides an all-in-one document workflow automation platform that helps fast scaling teams accelerate the ability to create, manage, and sign digital documents including proposals, quotes, contracts, and more. For more information, please visit https://www.pandadoc.com

Company Culture:

We're known for our work-life balance, kind co-workers, & creative virtual team-bonding events. And although our Pandas are located across the globe, we stay connected with the help of technology and ensure that everyone on our team feels, well, like a team.

Pandas work best when they're happy. We retain our talent by upholding our values of integrity & transparency, and selling a product that changes the lives of our customers.

Check out our LinkedIn to learn more.

Benefits:

An honest, open culture that emphasizes feedback and promotes professional and personal development

An opportunity to work with a global team, distributed worldwide

6 self care days per year

Opportunity to participate in SPIF (sales contests) monthly!

Incredible promotion opportunities

And much more!

PandaDoc is an Equal Opportunity Employer. We are committed to equal treatment of all employees without regard to race, national origin, religion, gender, age, sexual orientation, veteran status, physical or mental disability or other basis protected by law.

EXTERNAL RECRUITERS

Approval Requirement

The use of external recruiters/staffing agencies requires prior approval from our HR Team. The HR Team at PandaDoc requests that external recruiters/staffing agencies not to contact PandaDoc employees directly in an attempt to present candidates. Complying with this request will be a factor in determining future professional relationships with PandaDoc.

Application deadline: 01/30/2027

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