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Senior Care, Assisted Living, Healthcare Services

Senior Marketing Manager

Nashville, TNOnsiteFull TimeManager / HeadPosted 24 days ago

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Required skills

  • B2B marketing
  • healthcare marketing
  • community health
  • Medicaid
  • behavioral health
  • writing
  • CEO audience
  • commercially oriented
  • account-based marketing
  • enterprise sales model

Nice to have

  • FQHCs
  • virtual behavioral health
  • outcome reports
  • reference program
  • LinkedIn cadence
  • guest posts

Role summary

Peregrine Health, a behavioral health operating partner for FQHCs, seeks a Senior Marketing Manager to build its marketing function in Nashville, TN. This hybrid role reports to the Market President and is responsible for developing and executing the marketing strategy, focusing on generating warm leads into named accounts and providing executives with crucial proof points for deal closure. The manager will leverage AI tools and manage specialist contractors, rather than a direct team. Key responsibilities include partner marketing activation, customer proof generation (case studies, outcome reports), executive content programs (LinkedIn, blogs, webinars), named account support, executive event design, and brand infrastructure management. The ideal candidate has 5-8+ years of B2B marketing experience, preferably in healthcare, with exceptional writing skills, a commercial orientation, and daily experience with AI tools.

Location: Nashville, TNReports To: Chief Growth Officer

Role Summary

Peregrine Health is the behavioral health operating partner built for FQHCs. We build and scale virtual behavioral health hubs inside community health centers, combining clinicians, operations, and purpose-built technology so mission and margin grow together. We operate more than 150,000 annual visits across 300+ clinic locations and 20+ FQHC partnerships in 13 states, and community health is the only setting we work in.

This role is responsible for building Peregrine's marketing function. You will own the marketing plan, from strategy through hands-on execution, supported by specialist contractors for design and PR, and AI tooling, rather than a large team of direct reports. Our messaging, brand standards, and solution library live in a structured Claude project, and we expect someone using these tools to produce what historically required a small content team.

Strategic Importance

Peregrine sells into a finite, relationship-driven market where credibility is earned, not advertised. Marketing's job here is not awareness for its own sake. It is producing warm paths into named accounts and giving executives the proof points they need to close deals. As the first person in this role, the work done here determines whether marketing becomes a genuine source of pipeline or stays a support function.

Reporting Structure

This role reports to the Chief Growth Officer and works in close collaboration with the CEO, Chief Product Officer, and Chief Strategy Officer.

Key Responsibilities

Partner marketing & activation. Turn our partner ecosystem (association sponsorships, channel partnerships, client congresses, and future groups) into meetings: speaking slots, member content, co-branded assets, pre/post-event outreach against named accounts.

Customer proof. Produce and maintain flagship case studies, outcome reports, and a reference program, client executives co-hosting webinars and dinners, quantified results (patient outcomes, access volumes, utilization) packaged for a CEO/CFO audience.

Field Notes & content. Run our executive content program: 2–3x/week LinkedIn cadence across company and executive pages (CEO on the FQHC landscape, CPO on AI), blog and guest posts, quarterly webinars, and six pitched press releases per year with placement and speaking follow-through.

Named account support. Build relationship maps, touchpoint plans, and account-specific content for the top accounts; instrument everything in HubSpot so Growth sees engagement.

Executive events. Design and run curated dinners (6–10 seats) with client and partner anchors; own invite strategy, content, and follow-up.

Brand & infrastructure. Keep the website, Intelligence page, SharePoint brand library, and Claude project library current; manage design and PR contractors; own the marketing budget.

Qualifications

  • 5–8+ years of B2B marketing experience; healthcare strongly preferred (community health, Medicaid, health services, or behavioral health care a major plus).
  • An exceptional writer who can write credibly about community health economics for a CEO audience, not just produce marketing content.
  • Commercially oriented: you think in accounts, introductions, and pipeline, not impressions. Experience supporting a named-account or enterprise sales model preferred.
  • You use AI tools daily in your work and can show examples of how.
  • Able to work independently: you set strategy, then do the work yourself and manage contractors where that makes more sense than hiring additional staff.

    • Benefits

  • Competitive salary.
  • Full medical, dental, and vision coverage.
  • 20 days of paid time off plus nine paid holidays.
  • 401(k) with employer match.
  • $1,800 annually toward mental healthcare.
  • $5,000 fertility-care benefit.
  • Bonus eligibility.
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