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Industrial Automation, Electronics, Manufacturing

Marketing Engagement Specialist I

MiddletownHybridFull TimePosted 3 days ago

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Required skills

  • email campaigns
  • automated nurture programs
  • forms
  • landing-page
  • campaign assets
  • scheduling
  • post-campaign analysis
  • audience segments
  • customer data
  • prospect data

Nice to have

  • Highspot
  • analytics tools
  • business-intelligence tools
  • marketing technology integrations
  • A/B testing
  • multivariate testing

Role summary

The Marketing Engagement Specialist I develops, executes, and optimizes data-informed marketing programs supporting customer journeys, lead generation, and sales conversion. This individual contributor role uses marketing automation, email marketing, audience segmentation, and lead nurturing to achieve business outcomes. Responsibilities include managing campaigns in Salesforce Marketing Cloud Account Engagement, developing audience segments, implementing lead nurturing programs, supporting lead management processes, and coordinating sales/marketing workflows. The role involves monitoring campaign performance, recommending improvements, maintaining campaign quality, and documenting processes. Requires 3-5 years of relevant experience, a Bachelor's degree or equivalent, and proficiency in marketing automation platforms. This is a hybrid position requiring three days in the office.

Job Summary

The Marketing Engagement Specialist I develops, executes, and optimizes targeted, data-informed marketing engagement programs that support customer and prospect journeys, lead generation, and marketing-to-sales conversion. Working with moderate independence, this role applies working knowledge of marketing automation, email marketing, audience segmentation, lead nurturing, campaign measurement, and connected sales and marketing processes to deliver defined business outcomes. The role partners across Marketing, Sales, and other functions to translate campaign objectives into scalable programs, evaluate performance, recommend improvements, and maintain effective campaign operations. This position is an individual contributor role and does not include formal people management responsibilities. The role is expected to independently manage assigned campaigns and workstreams, resolve moderately complex operational issues, influence cross-functional partners through subject-matter knowledge, and escalate higher-risk or strategically significant decisions as appropriate.

Responsibilities

  • Manage end-to-end execution of marketing campaigns in Salesforce Marketing Cloud Account Engagement, including email campaigns, automated nurture programs, forms, landing-page or campaign assets, testing, scheduling, deployment, and post-campaign analysis.
  • Develop and maintain audience segments using customer, prospect, behavioral, and lifecycle data to support relevant targeting, personalization, and compliant communications.
  • Design, implement, and optimize lead-nurturing programs and customer journeys that advance prospects through the marketing funnel and contribute to marketing-qualified lead generation.
  • Support lead-management processes, including scoring, grading, qualification, routing, lifecycle progression, and marketing-to-sales handoff, in partnership with Sales and Marketing stakeholders.
  • Coordinate connected marketing and sales workflows, including data and process integrations between Salesforce and platforms such as Highspot, and identify issues affecting campaign execution or user experience.
  • Partner with cross-functional stakeholders to clarify campaign objectives, translate business needs into execution plans, align deliverables and timelines, and communicate progress, risks, and results.
  • Monitor and interpret campaign performance using engagement, conversion, lead-generation, deliverability, and other relevant key performance indicators; provide actionable recommendations to improve outcomes.
  • Maintain campaign quality through structured reviews of audience criteria, content, links, data, automation logic, testing results, and deployment readiness.
  • Improve marketing engagement practices through experimentation, automation, personalization, preference management, data-quality improvements, documentation, and adoption of relevant industry practices.
  • Document campaign processes, standards, and recurring workflows to support consistency, knowledge sharing, scalability, and operational continuity.
  • Manage multiple concurrent campaigns and workstreams, prioritize activities against established objectives and deadlines, and exercise judgment within defined policies and practices.
  • Other duties as assigned by management.

    • Qualifications

  • Bachelor’s degree in marketing, communications, business, digital media, information systems, or a related field, or an equivalent combination of education and relevant experience.
  • Three to five years of relevant experience in email marketing, marketing automation, CRM marketing, digital marketing, demand generation, campaign operations, or a related discipline, preferably in a business-to-business environment.
  • Hands-on experience using Salesforce Marketing Cloud Account Engagement or a comparable marketing automation platform to build, execute, and evaluate campaigns.
  • Demonstrated experience with email campaign execution, audience segmentation, automated nurture programs, testing, personalization, and lead-generation initiatives.
  • Working knowledge of lead-management principles, including lead scoring, qualification, nurturing, lifecycle stages, routing, and marketing-to-sales handoff.
  • Ability to interpret campaign and funnel-performance data, identify trends or issues, and translate findings into practical recommendations.
  • Project-management and organizational skills sufficient to manage multiple campaigns, dependencies, stakeholders, and deadlines with limited day-to-day direction.
  • Written and verbal communication skills sufficient to explain campaign requirements, coordinate work, document processes, and collaborate with cross-functional partners.
  • Attention to detail and demonstrated commitment to campaign quality, testing, data accuracy, privacy, compliance, and continuous improvement.
  • Salesforce Certified Marketing Cloud Account Engagement Specialist, Marketing Cloud certification, or a comparable marketing automation credential.
  • Experience with Salesforce CRM, Highspot, analytics or business-intelligence tools, consent and preference-management practices, or related marketing technology integrations.
  • Knowledge of email deliverability, data governance, privacy requirements, accessibility practices, and campaign compliance.
  • Experience with A/B or multivariate testing, conversion optimization, account-based marketing, demand generation, or lifecycle marketing.
  • Experience documenting workflows, developing reusable campaign standards, or supporting platform and process improvements.

    • Essential Job Functions

  • Regular and on-time attendance.
  • This is a hybrid position unless otherwise specified, requiring three days in the office.
  • Must be proficient in Microsoft Office and able to learn and use required marketing, CRM, collaboration, and reporting systems.
  • Must be able to remain in a stationary position or stand for extended periods of time, typically two to four hours at a time.
  • Must be able to work on a computer for extended periods of time, up to four hours at a time.
  • Must be able to communicate and exchange information effectively with internal and external stakeholders through written, verbal, virtual, and in-person methods.
  • Must be able to perform work requiring sustained attention to detail, data review, testing, and deadline management.
  • Must have a valid driver’s license when travel or driving is required for assigned

    • Perks & Benefits

    Phoenix Contact offers a generous benefits package that includes medical, dental, and vision coverage, 401k matching, and a generous time off package. There are also a wide variety of additional benefits available including 16 weeks fully paid maternity leave & 10 weeks fully paid paternity leave, life insurance, short & long-term disability, on-site gym access, health & wellbeing center, on-site café, walking trails, tuition assistance, and more!

    #LI-DZ1

    Phoenix Contact is committed to the diversity of our employees. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender identity or expression, marital status, national or ethnic origin, political affiliation, race, religion, sex (including pregnancy), sexual orientation, veteran status, and family medical or genetic information.

    If you need special accommodations to access job openings or to apply for a job, please call 717-944-1300 between the hours of 8 AM and 5 PM, Eastern Standard Time, Monday – Friday or email HR@phoenixcontact.com.

    Notice to Staffing Agencies, Placement Services, and Professional Recruiters:

    Phoenix Contact has an internal Staffing Department. Recruiters are hereby specifically directed NOT to contact Phoenix Contact employees directly in an attempt to present candidates. Phoenix Contact will not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to Phoenix Contact, including unsolicited resumes sent to a Phoenix Contact mailing address, fax machine or email address, directly to Phoenix Contact employees, or to Phoenix Contact’s resume database will be considered Phoenix Contact property. Phoenix Contact will NOT pay a fee for any placement resulting from the receipt of an unsolicited resume. Phoenix Contact will consider any candidate for whom a Recruiter has submitted an unsolicited resume to have been referred by the Recruiter free of any charges or fees. Phoenix Contact will not pay a fee to any Recruiter that does not have a signed Phoenix Contact contract in place specific to the position for which the resume was submitted. Recruiting vendor agreements will only be valid if in writing and signed by Phoenix Contact's Head of People & Organization or his or her designee. No other Phoenix Contact employee is authorized to bind Phoenix Contact to any agreement regarding the placement of candidates by Recruiters. By submitting a candidate to Phoenix Contact, recruiters agree to be bound and comply with this policy.

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